Database Coordinator - MGM Yonkers

MGM Resorts International • Yonkers, MD

1d • Onsite

About The Position

The Database Coordinator will serve as a key strategic asset within the Casino Marketing Team, leveraging advanced data analytics to optimize marketing performance, enhance targeting accuracy, and maximize campaign ROI. In this role, you will analyze comprehensive customer datasets to extract actionable business intelligence, directly driving highly segmented, personalized marketing initiatives that elevate the guest experience and strengthen brand loyalty.

Requirements

• 6 + months of analyzing data, identifying trends, and driving actionable insights to optimize marketing strategies and campaigns, or prior relevant experince.
• Has an innovative mindset with a knack for creating compelling content and promotional materials that capture the attention of diverse audiences.
• Has excellent written and verbal communication skills, is able to communicate both verbally and in written form, and can collaborate effectively with cross-functional teams.
• Possesses excellent organizational skills to function effectively under time constraints and within established deadlines.
• Is comfortable with multi-tasking, pivoting, troubleshooting, and working in a fast-paced environment.
• Possess strong comfortability with utilizing Microsoft Office and office equipment such as a copier, scanner, etc.

Responsibilities

• Plan, execute, and monitor marketing campaigns across various channels to attract and retain casino patrons.
• Analyze customer data and campaign performance metrics to generate insights, optimize strategies, and report on the effectiveness of marketing initiatives.
• Develop engaging content for promotional materials, email campaigns, and website updates to enhance the casino’s brand and offerings.
• Program kiosk promotions each month, ensure they are appearing accurately, and troubleshoot as needed.
• Work closely and collaboratively with cross functional teams to ensure cohesive and aligned marketing efforts.

Benefits

• Wellness incentive programs
• Free meals in our Employee Dining Room
• Free parking onsite
• Wellness benefits
• Time off benefits
• Retirement benefits
• Companywide discounts on hotel, entertainment, shopping, and food & beverage
• Exclusive discounts with our corporate partners on travel, electronics, online shopping, and beyond
• Access to personal and professional development initiatives, networking opportunities, and community volunteer programs
• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k) plans
• Time off plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed