Data Marketing Specialist

Solidarity Community Federal Credit Union • Kokomo, IN

5d • Onsite

About The Position

We seek a highly motivated and detail-oriented Data Marketing Assistant/Specialist to join our Solidarity Community Federal Credit Union marketing team. This pivotal role will help drive our marketing success by leveraging data-driven insights, optimizing campaigns for maximum impact, and enhancing member engagement strategies. The ideal candidate will be a dynamic team player with a deep passion for data analytics and digital marketing and a solid commitment to advancing the financial industry. Their contributions will help shape the future of our marketing efforts and the overall growth of our organization.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
• Experience in data analysis or a related field, preferably within the financial services or credit union industry.
• Proficient in data analysis tools (Excel, Google Analytics, Windows, Microsoft Office, internet and email) and CRM systems.
• Strong attention to detail, problem solving skills, and ability to multi-task.
• Knowledge of marketing strategies, trends, and digital tools.
• Excellent verbal and written communication skills.
• Commitment to excellence and high standards.
• Strong organizational skills; able to manage priorities and workflow.
• Ability to work independently and as a member of various teams and committees.
• Ability to understand and follow written and verbal instructions
• Professional appearance and demeanor
• Must be able to safely operate and maintain the company vehicle, adhering to all traffic laws and organizational safety guidelines while professionally representing the company.
• Ability to effectively communicate with people at all levels and from various backgrounds.
• Must be able to speak, read, write, and understand the primary language(s) used in the workplace.
• Acute attention to detail.
• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm.

Nice To Haves

• Experience with data visualization tools.
• Familiarity with email marketing platforms (e.g., Mailchimp) and digital ad platforms (Google Ads, Facebook Ads).
• Basic knowledge of SEO/SEM strategies.
• Bilingual skills a plus.

Responsibilities

• Collect, organize, and analyze marketing data to provide decision-making insights.
• Help develop, execute, and monitor marketing campaigns, including email, social media, digital advertising, and direct mail.
• Research industry trends, member behavior, and competitors to inform marketing strategies.
• Assist in segmenting the member base for targeted marketing initiatives.
• Help optimize the customer relationship management (CRM) system to ensure effective member communication and engagement.
• Create, track, and optimize online content, including social media posts, emails, and website updates.
• Use tools like WordPress, Google Analytics, SEM, and SEO to assess the performance of digital marketing efforts.
• Collaborate with the Marketing Director to support and execute community events, ensuring their success and positive impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level