Customer Sales Lead, Kroger Division

Campbell's • Cincinnati, OH

1d • $117,600 - $161,700 • Hybrid

About The Position

Since 1869, Campbell's has connected people through food they love and is proud to be stewards of amazing brands that people trust. Their portfolio includes iconic brands such as Campbell’s, Goldfish, Pepperidge Farm, and Rao’s Homemade. Campbell's offers opportunities to grow, innovate, and inspire, supporting employees in building rewarding careers.

Requirements

• Bachelor's degree.
• 6+ years’ experience in the CPG industry.
• Working knowledge of the Syndicated database & technical skill to leverage the data.
• Strong understanding of and experience with P&L management.

Nice To Haves

• Strong written and verbal communication skills
• Excellent problem-solving skills
• Strong analytical thinking and analysis capability
• Ability to pull/use syndicated data (IRI/Nielsen)
• Ability to negotiate
• Strong interpersonal and influencing skills
• Ability to penetrate and conduct meetings at high levels
• Category & Brand knowledge preferred
• Knowledge of Supply Chain operations preferred
• P&L management experience preferred
• Experience managing a DSD business in the past preferred
• Ability to travel as needed

Responsibilities

• Support Kroger and lead the development and implementation of integrated plans, growing topline and bottom-line, with an executional focus on key Kroger divisions.
• Proactively manage, monitor, evaluate, and update the overall business plan to meet all volume, profit and share objectives.
• Implement brand strategies and tactics with Kroger by working closely with key decision makers and utilizing category management initiatives to drive customer decisions.
• Work hand in hand with the Campbell’s Direct Store Delivery (DSD) selling and delivery operations team to ensure best in class execution occurs in market.
• Lead the integrated growth planning process and annual strategic plan with Kroger.
• Own and manage total Kroger financial KPIs, aligned to the nine priority divisions, display goals, and division-level execution priorities.
• Serve as the lead contact for assigned Kroger divisions, including ownership of lead selling materials and quarterly execution engagement.
• Manage division-level OSA improvement plans and fine management to improve execution and retail availability.
• Manage supplier relationships on assigned categories.
• Utilize the sales planning tool and customer investment system to create optimal customer plans.
• Develop and implement trade promotion strategies and tactical plans with the customer.
• Works closely with our DSD Field Sales Organization and Independent Operators to win with our customer in the marketplace.
• Conduct post event analysis to evaluate promotional volume, consumption, profit and spending results versus plan and leverage findings to maximize future promotional opportunities.
• Monitor and manage deduction balances and conduct post audits.
• Leverage shelf solutions to drive retail availability and additional product placements in store.
• Conduct category business reviews, leveraging loyalty and syndicated data, to discuss the state of the business, consumer trends, key business drivers, incremental opportunities, etc.
• Leverage Category Management resources and loyalty data appropriately.
• Implement Campbell brand strategies and tactics by working closely with the customer's key decision makers which include buyers, category managers, and merchandising leaders.
• Utilize sound category management practices to proactively link consumer and shopper trends and opportunities.
• Lead the customer in the execution of category assessments.
• Develop and lead accurate monthly forecasts in order to maximize supply chain efficiencies by tracking shipments, consumption data and inventory changes for the entire team.
• Proactively identify potential risks or threats to monthly forecasts.
• Sell in new items to the customer and work with key customer personnel to achieve optimal distribution.
• Leverage Customer Marketing resources to develop and implement collaborative marketing programs in alignment with brand and customer strategies and track and monitor progress of new item and initiative development.
• Identify profitable opportunities to grow incremental volume.
• Assess customer's competitive position, behaviors and strategies and understand how they align with company strategic goals and determine appropriate investment strategy (use of trade, customer marketing, and integrated marketing equities) that will best support a customer's revenue, profit and share growth.
• Develop productive working relationship with key decision makers within the customer's organizational structure.
• Manage numerous key customer touch points.
• Manage trade funding in accordance with company standards.
• May be responsible for managing all categories or select categories, depending on the specific customer.
• Requires varying degrees of cross-functional interaction within the customer team (e.g., Finance, Category Management, Customer Marketing, Customer Business Managers, etc.) as well as with World Headquarter personnel (e.g., Integrated Marketing, Customer Development, Brand Management, etc.) based upon the size, complexity and strategic importance of the customer.

Benefits

• Medical
• Dental
• Short and long-term disability
• AD&D
• Life insurance (for individual, families, and domestic partners)
• Matching 401(k) plan with immediate vesting
• Unlimited sick time
• Paid time off
• Holiday pay
• Free access to the fitness center (if in WHQ)
• Access to on-site day care (operated by Bright Horizons) (if in WHQ)
• Access to company store (if in WHQ)
• Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
• Variety of Employee Resource Groups (ERGs)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level