Customer marketing

Sunrun•Lehi, UT

3d•Onsite

About The Position

Sunrun, a leader in home solar and battery solutions since 2007, is seeking a Manager of Customer Marketing to drive demand and increase lifetime customer value. This role involves working cross-functionally with Sales, Product, and Business Development teams. The ideal candidate will be a subject matter expert in nurture and engagement strategies, creating human-centered solutions to foster long-term customer advocacy for clean energy. Sunrun offers a dynamic culture focused on employee development, well-being, and safety, with opportunities for growth within its vertically integrated model.

Requirements

4+ years of related experience in CRM, database marketing, or loyalty marketing.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners.

Responsibilities

Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.