Customer Marketing Director

Ericsson•Plano, TX

11h•Onsite

About The Position

The Customer Marketing Director – CU US Hyperscalers & Regional Carriers drives alignment between Customer Marketing plans and business priorities for U.S.-based hyperscalers, regional carriers, and mission critical networks, with focus on the Utilities sector and selected defense-segment initiatives. This role ensures that customer marketing and account-based marketing (ABM) activities directly support growth, revenue, and strategic positioning for Ericsson within this highly strategic customer cluster. Combining deep understanding of customer business drivers with strategic and tactical approaches to CM and ABM, this position serves as a trusted advisor and strategic partner to Customer Unit leadership and account teams. The role involves designing and executing comprehensive, account-specific engagement plans spanning customer success programs, tailored digital and ABM motions, co-marketing campaigns, live and hybrid events, and advocacy programs. Additionally, this role serves as the marketing point of contact for initiatives related to Ericsson's portfolio for the U.S. Defense segment, ensuring alignment with U.S. business strategy, regulatory considerations, and relevant stakeholders. This is an individual contributor role with significant influence and indirect leadership, based in Plano, Texas.

Requirements

12+ years of experience in marketing roles including product, customer, strategic, digital, or field marketing in B2B technology environments
Master's or Bachelor's degree in Marketing, Business, Commerce, Communications, or equivalent
Deep expertise in Account-Based Marketing strategy, orchestration, and execution for complex, multi-segment accounts
Strong B2B marketing experience in enterprise and carrier-grade technology marketing
Understanding of telecoms, cloud/hyperscaler, and defense/critical infrastructure markets
Excellent written and verbal communication skills, including experience presenting to C-level executives
Proven experience working in global, dynamic environments with multiple stakeholders and time zones
Demonstrated experience working closely with Sales and account teams on joint planning and execution
Industry experience in telecommunications, cloud/hyperscalers, or technology; exposure to defense or government-related marketing is advantageous
Practical understanding of generative AI and analytics tools for marketing, personalization, and efficiency
Ability to plan, allocate, and optimize marketing budgets against clear KPIs
Experience managing complex, technical content and messaging for B2B audiences across various formats and channels
Willingness and ability to travel domestically as required to support customer engagements, events, and internal collaboration

Responsibilities

Develop and own integrated ABM strategies and annual plans for hyperscalers, regional carriers, and mission critical networks aligned to business priorities and growth targets
Act as primary marketing point of contact for U.S. Defense segment initiatives, partnering with CU teams and Business Areas
Participate in account planning, providing market, customer, and competitor insights and recommendations to accelerate growth
Plan and lead customer events, workshops, executive briefings, innovation days, and technical showcases aligned with campaign activation plans
Maintain and deepen relationships with hyperscaler, regional carrier, utilities, and defense marketing teams, positioning Ericsson as a strategic partner
Lead or co-lead joint marketing and co-branding opportunities that increase Ericsson's visibility in target ecosystems
Adapt global, regional, and portfolio content for hyperscalers, regional carriers, and defense audiences, ensuring U.S. market relevance
Co-create customer advocacy content showcasing Ericsson technologies and solutions in collaboration with CU teams and customers
Champion adoption of generative AI and data-driven approaches to design and scale personalized customer journeys and engagement programs
Lead cross-functional teams across CU, Solution Areas, Business Areas, and Marketing & Communications to deliver ABM and engagement plans

Benefits

Choice of three medical plan options
Dental plan option
Company credits towards medical and dental premiums
401(k) Plan with automatic 3% company contribution
401(k) matching $1 for $1 on the first 3% of eligible pay, plus 50 cents on every $1 on the next 2% of eligible pay
Company credits for basic life insurance and basic accidental death and dismemberment coverage
Company credits for short-term and long-term disability coverage
Stock Purchase Plan
15 days of accrued vacation
Up to 3 personal days per year
11 annual holidays
8 hours of volunteer time
80 hours of sick time annually
Up to 16 weeks of paid maternity leave
6 weeks of parental or adoption leave at 100% of pay
Financial wellness programs
Educational assistance
Matching gifts
Recognition programs