Customer Marketing Associate

FanDuel • New York, NY

1d • $35 - $44 • Hybrid

About The Position

FanDuel is looking for a Customer Growth Associate to elevate our customer engagement and marketing initiatives. You will play a key role on the Customer Growth team, contributing to key retention programs for the Sportsbook vertical and collaborating with multiple departments within the company including but not limited to Promotions, Brand, Commercial, Marketing Technology, Data Sciences, Product, VIP, and Customer Service. This is an exciting opportunity to help elevate revenue driving marketing initiatives at a premier gaming company.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

• 2+ years experience in marketing, with experience creating and managing campaigns from start to finish. Email and/or mobile marketing experience preferred.
• Strong understanding of marketing and commercial metrics
• Proficiency in manipulating data and performing calculations in Excel (VLOOKUP, Pivot Tables, SUMIF statements, etc.)
• Meticulous attention to detail, outstanding organizational skills, and ability to multitask and prioritize
• Strong design thinking skills and effective at project management
• Customer centric
• Results-oriented, with the need to be objective and measure performance
• Metrics-driven and continuously seeking improvement of marketing efforts to increase quality and productivity
• Strong analytical approach to decision making with experience of delivering against business outcomes
• Has a positive attitude and loves opportunities to collaborate with others
• An avid sports and gaming fan, and have played FanDuel or competitive products
• Willing to work some non-traditional hours

Nice To Haves

• Knowledge of sports and/or experience working within a heavily regulated industry is a plus
• Knowledge of sports, casinos, and/or experience working within a heavily regulated industry is a plus

Responsibilities

• Work with Customer Growth Strategy Leadership to optimize our retention programs, looking for opportunities to ideate and test on innovative programs to increase retention, player value, and wallet share
• Aid in designing the strategy to enhance new customer lifecycle journeys, using data driven insights and a strong understanding of key business priorities as well as team goals and KPIs
• Leverage customer data to analyze and validate our campaign strategy and develop insights to develop the strategic direction for our retention programs
• Support in the development of the full lifecycle of all retention campaigns for new customers, working closely with analytics, Marketing Technology, operations and creative stakeholders, from ideation to execution to evaluation across owned channels
• Contribute to a test & learn approach: create and manage the testing plans, play a key role in developing the team’s roadmap, and ensure results are shared and implemented
• Lead reporting on performance metrics and campaign effectiveness
• Collaborate with key stakeholders on campaigns and maintain a continuous feedback loop. Serve as a subject-matter expert, advising business stakeholders on best practices, including promotional and channel strategy
• Ensure budgeting excellence by accurately tracking promotion costs into budgeting tools and monitoring expenditure trends, escalating any anomalies or concerns to Manager and Director
• Become a marketing systems expert, cultivating extensive knowledge of our marketing technology stack (CPP, Knime, Data Warehouse) acting as a subject matter expert to streamline operational efficiency and improve platform performance
• Continually support team members with a one-team mentality and provide coverage as required

Benefits

• array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits
• generous paid time off (PTO & sick leave)
• annual bonus
• long-term incentive opportunities (based on performance)
• 401k with up to a 5% match
• commuter benefits
• pet insurance
• medical, vision, and dental insurance
• life insurance
• disability insurance
• 401(k) matching program
• short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
• paid personal time off
• 14 paid company holidays
• paid sick time in accordance with all applicable state and federal laws

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed