Customer Marketing Manager
About The Position
Honeywell Building Automation is seeking a senior marketing leader to drive the execution of critical programs across. This is not a traditional marketing role. This is a builder, storyteller, and program leader role—responsible for shaping, launching, and scaling one of our most strategic initiatives. From defining the narrative and creating compelling content, to building global campaigns and driving adoption across regions. As the Customer Marketing Manager, you will be responsible for owning the end-to-end marketing strategy and execution of the Honeywell Automation Institute and operating with dual ownership across key strategic marketing initiatives including go-to- market execution, channel marketing, product launches and enablement to support business growth. We are looking for a self-starter who, is not afraid to roll up their sleeves, and can take a program from concept → launch → execution → continuous evolution. You will work directly with senior leadership, subject matter experts, and global marketing teams to position the Automation Institute as a must-engage platform for customers, partners, and industry stakeholders. Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
Responsibilities
- Ensuring the Automation Institute is clearly understood, consistently positioned, and effectively activated across every customer touchpoint.
- Ownership of key marketing business initiatives for Honeywell Building Automation business, including channel strategy, product launches, go to market and sales enablement.
- Defining the global narrative for the Automation Institute—clearly articulating its value to executive audiences
- Building the content engine that powers the program—from foundational messaging to high-impact storytelling assets
- Designing and executing global campaigns that drive awareness, engagement, and pipeline
- Embedding into Honeywell’s customer ecosystem—CXCs, global events, and account engagement strategies
- Driving global adoption and advocacy across regional marketing teams and leadership
- Establishing a continuous improvement model—using insights and performance data to evolve the program over time
- Led cross functional marketing initiatives beyond Automation Institute program, including product launches, go to market strategy, channel campaigns aligning with overall business objectives and growth targets
- Develop and execute integrated marketing campaigns across digital, field, and channel partners to support pipeline growth and expand market reach
- Balanced ownership of Automation Institute with broader marketing responsibilities, ensuring consistent messaging, brand experience and alignment between marketing, offering and sales teams on priorities and messaging across all touchpoints
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
