Customer Marketing Manager

Copado•New Orleans, LA

13d•Onsite

About The Position

Copado is redefining how enterprises deliver software in the age of AI. As we scale Agentia and move toward a consumption-based model, customer adoption, advocacy, and proof are critical to our growth. The Customer Marketing Manager will play a key role in building and scaling Copado’s Customer Growth Engine—driving adoption, expansion, and customer advocacy across the lifecycle. This role sits at the intersection of Marketing, Customer Success, and Product, ensuring our customers not only succeed, but become our strongest proof in the market.

Requirements

5–8+ years in Customer Marketing, Lifecycle Marketing, or Customer Success Marketing within B2B SaaS or enterprise technology.
Background in customer advocacy and storytelling, with strong cross-functional collaboration.
Demonstrated ability to translate customer outcomes into compelling stories, manage multiple stakeholders, and execute programs end-to-end.

Responsibilities

Design and execute lifecycle marketing programs across Onboarding, Adoption, and Expansion.
Partner with Customer Success to drive product usage and engagement.
Support consumption growth across the delivery lifecycle.
Own marketing execution of key customer initiatives, including the 90/6 upgrade campaign (in partnership with Customer Success), feature adoption campaigns, and release awareness and enablement.
Partner with Product, Product Marketing, Corporate Marketing, and Events to help coordinate, identify, and develop compelling customer-centric narratives aligned to: The Agentia platform, Key use cases, Industry solutions
Work closely with key partners across Customer Success (primary partner), Product Marketing, Product, Advocacy, Demand Generation, and Sales.
Ensure tight alignment between customer outcomes, marketing messaging, and revenue goals.
Capture customer insights and feedback to share learnings across Product, Marketing, and Sales.
Help shape messaging, product roadmaps, and GTM strategy.