Customer Marketing Manager

ZipRecruiter•Santa Monica, CA

12d•Hybrid

About The Position

ZipRecruiter is seeking a strategic, revenue-focused Customer Marketing Manager to help accelerate enterprise growth by transforming customer relationships into measurable business outcomes. This role sits at the intersection of Marketing, Sales, Customer Success, Product, Brand, and Communications, leading programs that deepen executive relationships, strengthen customer advocacy, expand strategic accounts, improve retention, and influence pipeline. Success in this role is measured not by the number of campaigns or events delivered, but by the business impact those programs create. The ideal candidate is equal parts strategist, storyteller, relationship builder, and operator—someone who can influence cross-functional teams, build scalable customer programs, and create compelling experiences that help sales teams win.

Requirements

Ability to travel up to 45%, including short-notice travel and overnight or multi-night trips as business needs require.
5+ years of experience in Customer Marketing, Enterprise Marketing, Account-Based Marketing, Sales Enablement, or a related B2B marketing role.
Demonstrated success building programs that influence pipeline, drive customer retention, support account expansion, or increase customer advocacy.
Strong understanding of enterprise sales cycles and how marketing can accelerate customer growth across the lifecycle.
Experience leading executive engagement programs, customer events, advisory boards, or customer advocacy initiatives.
Exceptional storytelling skills with the ability to translate customer outcomes into compelling narratives that support sales and marketing.
Proven ability to lead complex cross-functional initiatives and influence stakeholders across Sales, Product, Customer Success, Brand, and Executive Leadership.
Strong analytical mindset with experience measuring marketing performance against business outcomes.
Experience with Salesforce, marketing automation platforms, and sales enablement tools.
Bachelor's degree or equivalent experience.

Nice To Haves

Experience in HR technology, recruiting, SaaS, or enterprise software is a plus.

Responsibilities

Develop and execute customer marketing strategies that support enterprise revenue goals, increase customer engagement, and accelerate account expansion.
Partner closely with Sales and Account Management to identify strategic opportunities across the customer lifecycle and build scalable engagement programs that strengthen executive relationships and uncover new revenue opportunities.
Measure success through business outcomes including pipeline influence, customer retention, account growth, customer engagement, and advocacy.
Build a world-class customer advocacy program that elevates customer voices and showcases measurable business impact.
Partner with Sales, Customer Success, Brand, PR, and Product Marketing to develop written case studies, video testimonials, executive thought leadership, customer spotlights, and sales enablement content that differentiates ZipRecruiter in competitive opportunities.
Own the strategy and execution of the Talent All-Stars podcast, using customer conversations to strengthen relationships, generate thought leadership, and amplify customer success stories across marketing and sales channels.
Identify opportunities to transform customer insights into scalable content that supports demand generation, account-based marketing, executive conversations, and customer expansion.
Design and execute executive engagement programs that strengthen customer relationships and create opportunities for growth.
Lead customer summits, executive roundtables, regional events, virtual experiences, and strategic customer activations from strategy through execution.
Partner with Sales leadership to align attendee strategy, executive participation, messaging, and follow-up plans that maximize business impact before, during, and after every engagement.
Develop repeatable playbooks and best practices that enable scalable, high-impact customer experiences.
Launch and lead ZipRecruiter's Customer Advisory Board to deepen executive partnerships and gather strategic customer insights.
Recruit and engage executive members, facilitate productive discussions, and establish ongoing feedback loops that inform product strategy, customer experience, and go-to-market priorities.
Leverage advisory relationships to strengthen advocacy, improve retention, and identify future expansion opportunities.