Customer Marketing Manager

Bake n Joy Foods Inc • North Andover, MA

11d • Remote

About The Position

We're looking for a Customer Marketing Manager who can own customer-facing marketing strategy across our business. This role leads cross-functional initiatives spanning demand generation, trade shows, media management, agency coordination, and channel-specific marketing execution. You'll mentor and manage a team, drive results across multiple customer segments (Club Store, Grocery, Foodservice, C-Store, Industrial), and act as the bridge between Sales, Product, and external partners. You'll have a direct impact on how customers experience our brand - from the first touchpoint at a trade show to the campaigns that drive pipeline and revenue. You'll shape strategy, and own execution across the full marketing spectrum.

Requirements

• Customer-Centric Approach: Strong focus on building and maintaining relationships to meet customer needs.
• Insights & Brand Experience: Constantly seek to understand what is influencing the current customer & consumer needs. Channel assessments, strategic positioning and segmentation to deliver customer differentiation & success
• Media & Marketing Planning: Effective agency management, project briefing and campaign strategy & execution.
• Analytical Skills: Ability to analyze sales data, market trends and marketing measurement to inform decision-making.
• Communication: Excellent written and verbal communication skills, including delivering presentations to various stakeholders.
• Organizational Skills: Ability to prioritize tasks and manage time effectively in a fast-paced environment.
• Direct management of marketing team (Marketing Assistant Manager & Marketing Specialist)
• Ability to lift up to 25 lbs.
• Frequent standing, sitting, and driving.
• Bachelor's degree in marketing, business, or related field required
• 7+ years in marketing, with direct people management experience
• Experience in the Consumer-Packaged Goods, Food & Beverage or related industries. Trade Marketing, B2B Marketing, Shopper Marketing, or Customer Marketing experience preferred
• Exceptional presentation and interpersonal skills to interact and communicate effectively with colleagues, cross-functional teams, and customers.
• Strong business acumen with data-driven mindset - track performance, optimize based on results, and can speak to ROI with confidence
• Creative Storytelling, strong problem solving, quantitative and analytical abilities
• Highly creative, self-motivated and detail-oriented. Comfortable with a fast-paced and changing environment
• Strong project management - juggle multiple campaigns, deadlines, and stakeholders without dropping the ball.

Nice To Haves

• MBA a plus

Responsibilities

• Partner with cross-functional sales leaders and customers to develop and implement fully integrated marketing programs that align with growth goals.
• Build marketing plans, manage, and execute strategies that enhance the brand and drive sales growth through customer acquisition, loyalty, and retention.
• Create tailored marketing programs for key customer channels (Club, Grocery, Foodservice, C-Store, Industrial) that deliver on mutual growth objectives.
• Build and deliver customer-specific, compelling presentations and marketing materials that support the launch and adoption of products across channels.
• Leverage customer, category and channel insights to grow Bake'n Joy share and achieve business objectives.
• Foster effective and productive internal and external relationships with Sales, Sales Ops, R&D and Demand Planning.
• Maintain brand consistency while adapting messaging to resonate with different buyer personas.
• Inform execution of media strategy and campaign programming across digital, print, and industry-specific channels.
• Lead end-to-end trade show execution: pre-show planning, booth strategy, lead capture, post-show follow-up.
• Manage vendor relationships, logistics, and on-site coordination for major industry events.
• Track and manage campaigns & initiatives against a budget, timeline, and ROI for continuous optimization
• Advise the development and execution of social purpose strategy and initiatives that align with brand values and resonate with customers and stakeholders.

Benefits

• Bake’n Joy offers its full-time associates a comprehensive Total Rewards package, which includes affordable, quality healthcare for our associates and their families, life insurance and disability benefits to provide security, and retirement benefits to help plan for the financial future.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees