Customer Market Research Analyst

O'Reilly Auto Parts • Headquarters, KY

17h • Onsite

About The Position

The Analyst is responsible for supporting the business across multiple departments to successfully plan, execute, analyze and report on “Voice of the Customer” projects that help uncover insights and drive action. Primary responsibilities will include project setup, creating ad hoc reports, and maintaining reoccurring reports for various teams.

Requirements

• Bachelor’s degree in Human Computer Interaction, Psychology, or Marketing (1-2 years of equivalent work experience in online marketing, e-commerce, omnichannel, or project management considered in lieu of degree)
• Advanced knowledge and experience with Microsoft Office, Word, Excel and PowerPoint
• Passionate about the customer with a strong interest in understanding and driving user behavior
• Analytical, process-oriented, and comfortable working with large data sets and making data-driven decisions
• Excellent written and verbal communication skills
• Comfortable in a team-oriented work environment

Nice To Haves

• 2-4 years of experience in marketing research, customer research, or digital/ecommerce strategy
• Python, R, JMP, SPSS or other analysis tools/languages
• Recent experience in Customer Research, Digital Strategy, Advertising/Marketing, B2C Ecommerce, B2B Ecommerce, or Retail
• Experience with web analytics
• Automotive knowledge

Responsibilities

• Analyze results from past business operations to identify trends and forecasts in order to recommend improvements to the business processes.
• Curate and organize historical primary research, secondary research, and industry trend content that is easily available upon request.
• Compile, organize, and reconcile Voice of Customer data for a variety of teams and areas of focus.
• Translate raw data into easy-to-understand findings including preparation of executive summaries and recommendations.
• Collaborate and partner with teams from multiple departments for reporting and metrics to create a multi-source view of brand health (Marketing, Omnichannel, Professional Sales, etc.).
• Develop reporting dashboards and tools for digital marketing and e-commerce site performance on a weekly, monthly, quarterly, semi- and annual basis, or as needed by the business.
• Analyze site metrics, voice of customer feedback, and related data to identify opportunities to improve the customer experience across the site and various product categories.
• Plan, develop and deliver marketing, ecommerce, and omnichannel customer research initiatives across both B2C and B2B websites from concept through completion.
• Work closely with the Digital Site Operations/Analytics team to develop strategic insights for website activity, enhanced reporting, and A/B/Multi-Variant testing.
• Operate independently and manage ambiguous and subjective situations while maintaining high quality standards for the customer.
• Create Ad-hoc reporting and support new report development as needed.
• Assist with special department projects at the direction of leadership.
• All other duties as assigned.

Benefits

• Competitive Wages & Paid Time Off
• Stock Purchase Plan & 401k with Employer Contributions Starting Day One
• Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
• Team Member Health/Wellbeing Programs
• Tuition Educational Assistance Programs
• Opportunities for Career Growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level