Customer Lifecycle Marketing Manager

LogicGate•Chicago, IL

2d•Hybrid

About The Position

As Customer Lifecycle Marketing Manager, you will own the strategy and execution of data-driven programs that maximize customer lifetime value. Your mission is to drive product adoption, reduce churn, expand revenue, and turn customers into advocates. You'll design and optimize sophisticated, multi-channel campaigns across the customer journey—from onboarding through expansion—ensuring every customer realizes the full value of LogicGate's platform. This is a highly cross-functional, individual contributor role where you'll partner closely with Customer Success, Sales, Product, & Operations to create seamless, data-driven customer experiences that drive measurable business outcomes. You'll report to the Sr. Director of Growth Marketing.

Requirements

6+ years of experience in customer marketing, lifecycle marketing, or growth marketing within B2B SaaS, with a proven track record of driving retention, expansion, and customer lifetime value
Deep expertise in building and executing data-driven customer programs across the post-sale journey, from onboarding through advocacy
Strong analytical skills with experience using customer data platforms, product analytics tools (e.g., Pendo, Amplitude, Mixpanel), and marketing automation platforms (e.g., HubSpot, Marketo) to segment audiences and measure impact
Demonstrated ability to design and execute experimentation frameworks (A/B testing, etc.) and use insights to optimize campaigns
Exceptional project management skills with the ability to manage multiple programs simultaneously in a fast-paced, cross-functional environment
Excellent written and verbal communication skills, with the ability to craft compelling customer messaging and influence stakeholders across the organization

Nice To Haves

Experience in the GRC, risk management, or compliance software space
Background in sales-led growth (SLG) B2B SaaS environments with complex, enterprise sales cycles
Hands-on experience with customer advocacy programs including review generation, case study development, and customer reference management
Track record of successfully planning and executing customer events, user groups, or conferences

Responsibilities

Design and execute multi-channel upsell and cross-sell campaigns that drive revenue expansion by identifying high-propensity accounts and delivering personalized, timely offers based on product usage, customer health scores, and buying signals
Build and optimize retention programs that reduce churn through proactive engagement, product adoption initiatives, and early warning interventions for at-risk customers
Own the customer advocacy engine by developing scalable programs to generate reviews (G2, Gartner, etc.), capture compelling case studies, and identify customer champions for reference calls, testimonials, and speaking opportunities
Partner with Customer Success to design and execute data-driven onboarding and activation journeys (email, in-app messaging, webinars) that accelerate time-to-value and drive feature adoption
Develop and manage customer engagement touchpoints including newsletters, webinars, virtual events, and content programs that keep customers informed, engaged, and connected to the LogicGate community
Support and scale local user group programs and regional customer events that strengthen community, drive product education, and surface expansion opportunities
Lead marketing strategy and execution for LogicGate's annual customer conference (Agility), including pre-event promotion, attendee engagement, and post-event follow-up to maximize ROI and customer sentiment
Own customer segmentation strategy, leveraging product analytics, CRM data, and customer health metrics to deliver highly targeted, relevant campaigns that drive specific behaviors and outcomes
Build an experimentation roadmap (A/B and multivariate testing) to continuously optimize messaging, timing, channels, and journeys across the customer lifecycle
Establish clear KPIs and reporting cadences that measure program performance against key business objectives (NRR, churn rate, product adoption, customer satisfaction) and communicate results to cross-functional stakeholders