Customer Lifecycle Manager

AlgaeCal • Toronto, ON

2d • CA$0 - CA$120,000 • Onsite

About The Position

This is a customer loyalty and retention role, with ownership across email, SMS, push notifications, segmentation, automated journeys, loyalty communications, and customer lifetime value. The role requires an expert in lifecycle marketing who can build smart, personalized customer journeys that drive retention, loyalty, and revenue. The individual will be responsible for creating and managing campaigns across email, SMS, push notifications, and other owned channels, ensuring each touchpoint is personal, effective, and well-timed. The role involves turning strategy into execution, maintaining program operations, and utilizing platforms like Braze, Klaviyo, or SFMC for personalized one-to-one marketing at scale. The primary focus is on increasing customer lifetime value, reducing churn, and building marketing strategies for long-term customer engagement. This position offers a growth opportunity into broader leadership across Loyalty, including retention, subscriptions, rewards, customer engagement, and lifetime value.

Requirements

• Experience leading, coaching, or managing a small team, with the ability to set priorities, raise quality, and develop people.
• 3+ years of experience in email and database marketing or a related function.
• Proven track record in developing, implementing and analyzing automated customer journeys across multiple touchpoints.
• 3+ years experience working in marketing automation platforms such as Braze, Klaviyo, SF Marketing Cloud, etc. Braze certifications strongly preferred
• Familiarity with CRMs like Salesforce.
• Direct response marketing experience.
• Familiarity with rewards and subscription programs, loyalty communication flows and lead funnels.
• Data-driven with strong analytical skills and ability to measure effectiveness of programs and communicate actionable insights.
• Strong understanding of consumer marketing principles, customer segmentation and multi-channel marketing.
• Extremely organized, strong attention to detail, solid presentation skills, business acumen, problem solving along with project management skills.
• Humility, hunger to learn, and strong people skills (teamwork).

Nice To Haves

• Experience in health/supplement space an asset.

Responsibilities

• Leading, coaching, and developing the team — setting a high bar for quality, guiding day-to-day work, and helping people do the best work of their careers.
• Creating and managing automations & campaigns that guide customers through every stage of the journey, with a strong focus on increasing retention, loyalty, reorder rate, and customer lifetime value.
• Improving how we personalize communications across email, SMS, push, and other owned channels so every touchpoint feels relevant, timely, and effective.
• Using data and customer insights to build comprehensive segmentation to make sure the right message reaches the right audience at the right time.
• Building, optimizing, and scaling customer journeys in platforms like SFMC, Klaviyo or Braze, while continuously improving performance through testing and iteration.
• Overseeing marketing automation performance while helping build and expand other owned channels such as SMS and push notifications.
• Overseeing email design and messaging best practices.

Benefits

• Up to $120,000 salary, depending on experience
• Eligibility for annual company-wide performance bonus
• Generous healthcare package
• Monthly team events and activities
• Flexible Stat Holidays with the option to bank days for later use
• Weekly in-office team lunches
• Casual dress code
• Dog friendly office
• Professional Development: opportunity to attend professional development conferences or workshops, with fees, accommodation, travel, meals, and related materials covered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed