Customer Engagement Specialist,

Yami•Brea, CA

3d•$60,000 - $78,000•Onsite

About The Position

Yami is seeking a Customer Engagement Specialist to support its English-language e-commerce site and customer growth initiatives. The role is based at the company’s main office in Brea, California, and involves close interaction with multiple internal and external teams. It provides direct exposure to Yami’s day-to-day operations and future campaign planning.

Requirements

Bachelor’s degree in marketing, communication, business, or a related field.
2–3 years of experience in campaign management and coordination.
Understanding of customer psychology and familiarity with consumer trends and behavior.
Proven experience in campaign management and coordination, preferably in e-commerce or retail.
Strong project management and organizational skills.
Excellent communication and interpersonal skills, with the ability to work effectively across multiple departments.
Experience with customer acquisition and retention strategies.
Strong analytical skills and ability to make data-driven decisions.
Bilingual in English and Mandarin.
Advanced Microsoft Excel skills, including Pivot Tables and VLOOKUP, and ability to perform analysis using advanced features.
Problem-solving and critical-thinking skills.
Ability to organize and prioritize work and meet tight deadlines.

Nice To Haves

Experience with in-app live streaming and TikTok.
Previous work experience in e-commerce and consumer brands.

Responsibilities

Develop and manage the English site campaign calendar based on seasonal moments, market trends, customer insights, and product priorities; plan and execute campaigns to drive traffic, conversion, and GMV growth.
Manage the ongoing development and optimization of the English site, including site structure, product presentation, landing pages, and the overall shopping experience.
Develop and execute customer conversion and retention strategies, including new customer campaigns and offers, membership benefits, loyalty programs, customer incentives, and other initiatives to improve first-purchase conversion, repeat purchase rate, and purchase frequency.
Partner with Retail, Marketing, Customer Service, Product, Supply & Operations, and other teams to ensure successful campaign execution and site operations.
Track and analyze site and campaign performance, including traffic, conversion, GMV, new customer conversion, repeat purchase, and customer behavior; identify opportunities and turn insights into actionable optimizations.
Support customer acquisition by identifying and testing growth opportunities across relevant channels, partnerships, content, and campaigns.
Manage multiple campaigns and operational projects simultaneously, including regular quality assurance checks, while coordinating timelines, priorities, resources, and deliverables.