Customer Education Specialist

Klaviyo • Boston, MA

3d

About The Position

Customer Education Specialists at Klaviyo are responsible for executing day-to-day content operations, creating high-quality, relevant, and engaging content to help Klaviyo customers grow their businesses. This role primarily involves creating strategic written and video content. The specialist will collaborate with the Curriculum Development team, marketing, sales, and customer success to produce interesting and educational resources. The mission of Curriculum Development is to enable customer growth through self-serve content, making this role critical for achieving business goals for both Klaviyo and its customers. A successful candidate will have a strong background in marketing strategy, be an exceptional storyteller and writer, comfortable on camera, and skilled in creating digestible and engaging videos. A thorough understanding of the eCommerce marketing landscape and maintaining content quality consistent with Klaviyo’s brand are also key. The role is part of the Curriculum Development team and reports to Klaviyo’s Manager of Curriculum Development.

Requirements

• strong background in marketing strategy
• exceptional storyteller and writer
• comfortable on camera and know how to create digestible and engaging videos
• thorough understanding of the eCommerce marketing landscape
• know how to keep the quality of content consistent with Klaviyo’s brand
• experienced marketer, storyteller, writer, and communicator
• customer-first mindset and deeply enjoy helping customers achieve their business goals by creating content that makes an impact
• solid understanding of adult learning principles and how to create effective educational content

Responsibilities

• Research, write, & conceptualize content. You’ll work collaboratively with a team of video producers and designers to turn your words,research, and strategies to life through courses, lessons, and other on-demand learning resources.
• Pitch content ideas. You’ll understand Klaviyo’s customers, their challenges and opportunities, and you’ll regularly contribute ideas for high-quality content.
• Monitor performance. You’ll work collaboratively with the Curriculum Development and Learner Experience teams to understand how to measure the performance of our content—what’s resonating, what’s driving traffic, what’s reducing support tickets, what has a high CSAT rating—and you’ll use data to help make recommendations about what content we should create.
• Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees