Customer Education Specialist

KlaviyoDenver, CO

About The Position

At Klaviyo, Customer Education Specialists are responsible for executing day-to-day content operations and will create high-quality, relevant, and engaging content to help Klaviyo customers grow their businesses. This role involves creating strategic content across a variety of different formats, primarily written and video content. The specialist will collaborate closely with fellow members of the Curriculum Development team, marketing, sales, and customer success to create interesting and educational resources. The mission of Curriculum Development is to enable customers to grow through self-serve content, making this role critical in helping both Klaviyo and its customers achieve business goals. A successful candidate will have a strong background in marketing strategy, be an exceptional storyteller and writer, comfortable on camera, and skilled in creating digestible and engaging videos. They should have a thorough understanding of the eCommerce marketing landscape and know how to keep the quality of content consistent with Klaviyo’s brand. This role is part of the Curriculum Development team and reports to Klaviyo’s Manager of Curriculum Development.

Requirements

  • You’re an experienced marketer, storyteller, writer, and communicator.
  • You have a customer-first mindset and deeply enjoy helping customers achieve their business goals by creating content that makes an impact.
  • You have a solid understanding of adult learning principles and how to create effective educational content.
  • Strong background in marketing strategy.
  • Exceptional storyteller and writer.
  • Comfortable on camera and know how to create digestible and engaging videos.
  • Thorough understanding of the eCommerce marketing landscape.
  • Know how to keep the quality of content consistent with Klaviyo’s brand.

Responsibilities

  • Research, write, & conceptualize content. You’ll work collaboratively with a team of video producers and designers to turn your words,research, and strategies to life through courses, lessons, and other on-demand learning resources.
  • Pitch content ideas. You’ll understand Klaviyo’s customers, their challenges and opportunities, and you’ll regularly contribute ideas for high-quality content.
  • Monitor performance. You’ll work collaboratively with the Curriculum Development and Learner Experience teams to understand how to measure the performance of our content—what’s resonating, what’s driving traffic, what’s reducing support tickets, what has a high CSAT rating—and you’ll use data to help make recommendations about what content we should create.
  • Transform workflows by putting AI at the center, building smarter systems and ways of working from the ground up.
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