Customer Content Campaigns Senior Manager

Genesys • Washington, DC

1d • $104,500 - $183,700 • Hybrid

About The Position

Genesys is looking for a Customer Content Campaigns Senior Manager to turn customer stories and customer proof into integrated marketing campaigns that reach the right audiences, across the right channels, at the right moments. This role leads the activation and amplification strategy for customer stories and Orchestrators content, extending the reach of our strongest customer proof well beyond the original asset. It's a cross-functional role that doesn’t own channel or timing decisions directly, but works continuously with the marketing teams that do, Digital, Social, Field Marketing, Events, Campaigns and others, to shape when, where and how customer stories show up. This person will also provide program management for major events and strategic moments, including Xperience, partnering with content owners to bring stories, speakers, content and experiences into one cohesive plan, and coordinating execution across teams. We're looking for a strategic marketer and strong program leader who knows how to turn great content into great campaigns, build influence without direct authority, and keep complex, high-visibility work on track.

Requirements

• Significant experience in B2B integrated marketing, content marketing, customer marketing, campaigns or a related field, ideally in enterprise tech or SaaS
• Track record of turning content into integrated, multi-channel campaigns
• Solid grasp of content activation, audience strategy, channel planning and campaign orchestration
• Strong program management skills leading complex, cross-functional work with multiple workstreams, deadlines and senior stakeholders
• Experience supporting major events, launches or high-visibility marketing moments
• Sharp editorial and creative instincts, you see how one customer story becomes several strong marketing experiences
• Experience working across digital, social, email, events and field channels, and building trust with the teams that run them
• Analytical instincts, with experience using performance data to shape strategy
• Strong communication and stakeholder skills, able to influence teams and leaders without direct authority.
• Comfort bringing structure to ambiguity and building new process
• A collaborative mindset and a knack for connecting people, content and opportunities

Responsibilities

• Turn customer stories into integrated campaigns
• Set activation and amplification strategy for the customer story portfolio
• Build integrated campaign plans that extend flagship customer stories across channels, audiences and formats, in partnership with the teams that own those channels
• Recommend channel mix, sequencing and activation approach for each story based on audience and business opportunity, and align with channel owners on execution
• Spot opportunities to connect customer stories to broader Genesys campaigns, launches, industry conversations and strategic priorities
• Build repeatable campaign models and playbooks that increase the reach and lifespan of customer content
• Maximize the value of customer proof
• Develop approaches for turning individual customer stories into broader portfolios of campaign-ready content
• Find opportunities to atomize and adapt customer proof into new formats, working with writers, designers and video partners to produce supporting assets
• Match customer proof to priority audiences, industries, use cases, regions and strategic narratives
• Resurface and reactivate existing customer content when it can support new campaigns or priorities
• Partner with Sales, Customer Success and Marketing to increase awareness and use of customer proof across the business
• Amplify Orchestrators content
• Partner with Orchestrators content and marketing owners to build activation plans for priority content and initiatives
• Extend Orchestrators stories, voices and expertise through relevant Genesys channels
• Connect Orchestrators content to broader campaigns, events and customer moments where it can drive more reach
• Represent Orchestrators priorities in cross-channel planning conversations with channel owners
• Support customer content for major events and strategic moments
• Provide program management to support the customer content workstream at major events and strategic moments, including Xperience
• Partner with content owners and stakeholders to pull stories, speakers, video, digital content and other proof into one cohesive plan
• Flag opportunities to extend content created for major moments into post-event campaigns and evergreen assets, in partnership with the teams that own that content
• Drive cross-channel activation
• Build strong, ongoing relationships with the teams that own timing and channel distribution, Digital, Social, Communications, Field Marketing, Events and Campaigns, to secure consistent placement for customer content
• Maintain a shared view of upcoming customer stories and moments (e.g., an integrated content calendar) so channel owners can plan around them
• Set up a simple intake and prioritization process so customer content reaches the right marketing partners at the right time
• Equip channel teams with the assets and context they need to activate customer content well
• Measure and optimize impact
• Define KPIs for customer content campaigns — reach, engagement, amplification, reuse and field utilization
• Track performance to see which stories, formats and activation strategies land best
• Use performance data to refine channel mix, sequencing, formats and future strategy
• Report on the reach and impact of customer proof beyond publication
• Push measurement forward — from content output toward utilization and business impact

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed