Global Campaigns Manager

Mimecast•Lexington, MA

3d•Hybrid

About The Position

Mimecast is seeking a Global Campaigns Manager to lead new-logo demand generation efforts as part of their new go-to-market strategy. This role involves designing and executing multi-channel programs to acquire new customers, translating the 'Work Protected' brand narrative into customer-problem-led campaigns. The manager will be the program lead for the new-logo motion, responsible for generated pipeline and collaborating with various marketing and sales teams to convert demand into revenue. Key focus areas include new-logo demand, multi-channel campaigns, regional and partner activation, and sales plays.

Requirements

Demonstrated B2B marketing expertise and the autonomy to lead complex demand generation programs, ideally focused on acquiring net-new business.
Proven ability to own multi-channel campaigns end to end, from strategy and execution through optimization and performance reporting.
Hands-on experience with campaign technology, including Marketo, Salesforce, and 6sense.
A strong grasp of demand generation metrics and pipeline, with the ability to partner with analytics teams to set KPIs and report on influence to pipeline and ARR.
A collaborative approach to working across Sales, BDR, Product Marketing, Content, and regional teams, with the ability to secure stakeholder buy-in.
A creative, buyer-centric mindset and the ability to translate messaging into campaigns that engage security practitioners and executive decision-makers.
Strong organizational, prioritization, and project management skills, with the ability to manage multiple concurrent programs in a fast-paced environment.
A commitment to continuous learning, including using AI to improve marketing efficiency.
A bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

Nice To Haves

Familiarity with tools such as UserGems, Gong Engage, and Sendoso is beneficial.
Experience in B2B SaaS, cybersecurity, or enterprise technology is preferred.
Familiarity with ABX platforms and intent data, such as 6sense or Demandbase, applied to new-logo targeting is preferred.
Experience running campaigns across Enterprise and Mid-Market segments is preferred.
Knowledge of the cybersecurity buyer journey and the ability to tailor messaging for practitioner and executive audiences is preferred.

Responsibilities

Own the design, execution, and optimization of multi-channel new-logo demand generation programs that create demand and move target accounts through the funnel to opportunity.
Lead the new-logo campaign motion, translating the go-to-market strategy and 'Work Protected' narrative into campaign plans, messaging, and assets that resonate with security audiences.
Partner with Sales, BDRs, and Field and Partner Marketing to align campaigns with sales plays and ensure clean handoff and follow-up on the demand generated.
Own campaign assets and program builds end to end, including emails, landing pages, brief copy, Salesforce campaigns, Marketo programs, and 6sense targeting.
Define, measure, and report on campaign performance on an influence basis, partnering with Marketing Analytics and Revenue Operations to set KPIs tied to new-logo pipeline and ARR.
Partner with Product Marketing and Content to turn positioning into credible, buyer-centric content for new-logo programs.
Collaborate with Digital, Web, and Design on audience-specific creative and landing-page strategy.
Embed AI and automation into campaign workflows to improve targeting, personalization, and speed to execution.