Global Campaigns Manager

Mimecast•Lexington, MA

4d•$104,000 - $156,000•Hybrid

About The Position

Mimecast is looking for a Global Campaigns Manager to own new-logo demand generation as they bring their new go-to-market strategy to life. Reporting to the Director, Global Campaigns, this role will design and run multi-channel programs that acquire new customers, translating the Work Protected brand narrative into customer-problem-led campaigns that move target accounts from awareness to opportunity. The individual will serve as the program lead for the new-logo motion, accountable for the pipeline it generates and partnering closely with Global Marketing functions, Sales, BDRs, and go-to-market teams to convert demand into revenue. The focus will span new-logo demand, multi-channel campaigns, regional and partner activation and enablement, and sales plays.

Requirements

Demonstrated B2B marketing expertise and the autonomy to lead complex demand generation programs, ideally focused on acquiring net-new business
Proven ability to own multi-channel campaigns end to end, from strategy and execution through optimization and performance reporting
Hands-on experience with campaign technology, including Marketo, Salesforce, and 6sense
A strong grasp of demand generation metrics and pipeline, with the ability to partner with analytics teams to set KPIs and report on influence to pipeline and ARR
A collaborative approach to working across Sales, BDR, Product Marketing, Content, and regional teams, with the ability to secure stakeholder buy-in
A creative, buyer-centric mindset and the ability to translate messaging into campaigns that engage security practitioners and executive decision-makers
Strong organizational, prioritization, and project management skills, with the ability to manage multiple concurrent programs in a fast-paced environment
A commitment to continuous learning, including using AI to improve marketing efficiency
A bachelor's degree in Marketing, Communications, Journalism, English, or a related field

Nice To Haves

Familiarity with tools such as UserGems, Gong Engage, and Sendoso is beneficial
Experience in B2B SaaS, cybersecurity, or enterprise technology is preferred
Familiarity with ABX platforms and intent data, such as 6sense or Demandbase, applied to new-logo targeting is preferred
Experience running campaigns across Enterprise and Mid-Market segments is preferred
Knowledge of the cybersecurity buyer journey and the ability to tailor messaging for practitioner and executive audiences is preferred

Responsibilities

Own the design, execution, and optimization of multi-channel new-logo demand generation programs that create demand and move target accounts through the funnel to opportunity
Lead the new-logo campaign motion, translating the go-to-market strategy and Work Protected narrative into campaign plans, messaging, and assets that resonate with security audiences
Partner with Sales, BDRs, and Field and Partner Marketing to align campaigns with sales plays and ensure clean handoff and follow-up on the demand generated
Own campaign assets and program builds end to end, including emails, landing pages, brief copy, Salesforce campaigns, Marketo programs, and 6sense targeting
Define, measure, and report on campaign performance on an influence basis, partnering with Marketing Analytics and Revenue Operations to set KPIs tied to new-logo pipeline and ARR
Partner with Product Marketing and Content to turn positioning into credible, buyer-centric content for new-logo programs
Collaborate with Digital, Web, and Design on audience-specific creative and landing-page strategy
Embed AI and automation into campaign workflows to improve targeting, personalization, and speed to execution