Head of Content & Campaigns

EventMobi

3d • Remote

About The Position

EventMobi is seeking a Head of Content & Campaigns for a fully remote position open to candidates across Canada. This role requires flexibility in working hours to align with ET and ensure overlap with the global marketing team. The Head of Content & Campaigns will own content, SEO/AEO, campaigns, and product launches, which are crucial for driving EventMobi's pipeline. The company is bootstrapped, founded in 2010, and growing in the age of AI, focusing on providing a product used by top conference planners. This is a player/coach role, leading the content team with support from demand gen, marketing ops, events, product, and sales teams.

Requirements

• 8+ years of progressive B2B marketing experience, specifically on the corporate side, not agency.
• Proven experience building and running an SEO/AEO strategy from scratch.
• Experience owning a content and campaign calendar end to end.
• High-level writing and editing skills, with the ability to turn brand voice and positioning into effective copy.
• Experience coordinating product launches across product and regional teams.
• Proficiency in using AI in daily workflows and ability to quickly learn new tools.
• Comfort with high autonomy and ability to proactively take on tasks without explicit direction.
• Ability to write, edit, and create effective messaging across various formats (email, web, video, blog).
• Ability to learn the language buyers speak and understand product functionality by engaging with Sales and Product teams.
• Strong organizational skills to manage multiple tasks simultaneously and meet deadlines.
• Ability to control and manage a marketing calendar effectively.

Responsibilities

• Own the content gap analysis and create missing content across all funnel stages (TOFU to BOFU), including blogs, landing pages, website videos, YouTube scripts, and lead magnets.
• Develop and execute end-to-end SEO and AEO strategy, including keyword and prompt tracking, and setting priorities based on impact.
• Repurpose content into different formats and build effective distribution campaigns.
• Lead the social media program, company, founder, and SME promotion, owning the calendar and promotion decisions.
• Own campaign strategy, calendar, and content for new business and customer campaigns, including all outgoing emails.
• Act as the final review for all outgoing content, ensuring it is on-brand, on-message, and of high quality.
• Partner with the Product Team to ensure product launches are designed to generate pipeline.
• Collaborate with Regional Marketing to ensure launches are synchronized across regions.
• Work with Sales Leadership to understand prospect and customer priorities and develop content that supports closing deals.

Benefits

• Compensation: CA$120,000-$150,000 (Base + Bonus)
• Stock Option
• 15 days annual leave
• 3 summer days
• Birthday holiday
• Regional in-person gatherings and co-working sessions
• Top-of-the-line hardware
• Best collaboration software for remote work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed