Head of Content & Campaigns

EventMobi • Calgary, AB

4d • CA$120,000 - CA$150,000 • Remote

About The Position

EventMobi is seeking a Head of Content & Campaigns to own the content, SEO/AEO, campaigns, and product launches that drive the company's pipeline. This is a player/coach role where you will lead the content team and collaborate with demand generation, marketing operations, events, product, and sales teams. The ideal candidate is a strong writer and editor, capable of managing multiple projects, understanding buyer language, and controlling the marketing calendar. You will be responsible for organic demand generation, including content gap analysis, SEO/AEO strategy, and social media program leadership. Additionally, you will create product launches and campaigns that move the pipeline, ensuring all outgoing communications are on-brand and effective. You will have a global team supporting you, including Marketing Admin & Creative, VP of Marketing, Marketing Operations, Product Team, Regional Marketing, and Sales Leadership. The company provides top-tier tools and hardware to support your work.

Requirements

• 8+ years of progressive B2B marketing experience, corporate side.
• Proven experience building and running an SEO/AEO strategy from scratch.
• Experience owning a content and campaign calendar end to end.
• High-level writing and editing skills, with the ability to translate brand voice and positioning into effective copy.
• Experience coordinating product launches across product and regional teams.
• Proficiency in using AI in daily workflows and ability to learn new tools quickly.
• Comfort with high autonomy and ability to proactively take work off a VP's plate.

Nice To Haves

• Experience marketing a product tens of thousands of event marketers genuinely love.
• Experience in a bootstrapped, growing company environment.
• Familiarity with the event marketing industry.

Responsibilities

• Own the content gap analysis and create missing content across all funnel stages (TOFU to BOFU), including blogs, landing pages, website videos, YouTube scripts, and lead magnets.
• Develop and execute end-to-end SEO and AEO strategy, including keyword and prompt tracking, prioritization, and content repurposing.
• Lead the social media program, including company, founder, and SME promotion, owning the calendar and promotion decisions.
• Own campaign strategy, calendar, and content for new business and customer campaigns, including work-back schedules and status updates.
• Serve as the final review for all outgoing communications, including emails and launch videos, ensuring brand consistency and quality.
• Partner with the Product Team to ensure product launches are optimized for pipeline generation.
• Collaborate with regional marketing teams to ensure synchronized campaign and launch execution.

Benefits

• CA$120,000-$150,000 (Base + Bonus)
• Stock Option
• 15 days annual leave
• 3 summer days
• Birthday holiday
• Regional in-person gatherings and co-working sessions
• Top-of-the-line hardware and collaboration software for remote work

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed