Customer and Community Marketing Manager, IFS Copperleaf

IFS•Washington, DC

5d•$105,000 - $120,000•Hybrid

About The Position

The Customer & Community Marketing Manager is responsible for developing and executing programs that strengthen IFS Copperleaf’s relationships with customers through best in class advocacy, expansion and retention programs while cultivating a thriving, engaged community. This role sits at the intersection of customer success, and community engagement, with a strong focus on install base growth through upsell and cross-sell initiatives. You’ll champion customer and partner advocacy, manage community initiatives, and bring to life real-world stories that demonstrate the value of IFS Copperleaf’s asset investment and capital planning platform.

Requirements

5+ years of experience in B2B marketing, preferably in enterprise software, SaaS, or asset management industries.
Proven track record in customer marketing having built and led the execution of advocacy, expansion, retention and community programs that have driven impact.
Strong understanding of enterprise buyer journeys and go-to-market motions in complex, enterprise sales cycles.
Excellent communication, collaboration, and stakeholder management skills.
Experience managing multiple projects across regions and functions.
Comfortable working in a global, matrixed organization.

Nice To Haves

Experience working with IFS or similar enterprise software ecosystems.
Familiarity with energy, utilities, transportation, or infrastructure sectors.
Expertise in content development, ABM, and digital campaign management.
Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo).

Responsibilities

Build and manage a structured customer and community advocacy program that amplifies success stories, proof points, and shared outcomes.
Establish a clear framework to capture customer insights and success stories, creating a continuous feedback loop with Product Marketing, Campaign, and Field teams to inform messaging, content, and go-to-market strategy.
Develop and execute initiatives that deepen relationships with customers and key collaborators across the IFS Copperleaf ecosystem.
Partner closely with Customer Success, Product Marketing, and Sales teams to identify engagement opportunities that drive pipeline growth, adoption, and advocacy.
Plan and deliver integrated campaigns that elevate customer success, highlight ecosystem collaboration, and accelerate install-base expansion.
Create co-developed content and assets — including case studies, success stories, videos, and solution spotlights — that demonstrate the shared value of IFS Copperleaf solutions.
Collaborate with regional and field marketing teams to localize and activate community-led initiatives globally, ensuring consistency of storytelling and alignment with customer engagement objectives.
Define and track KPIs to measure the effectiveness of customer and ecosystem marketing activities — including pipeline contribution, engagement levels, and advocacy metrics.
Report regularly on program performance and insights to marketing and sales leadership, providing recommendations to optimize strategy and investment.
Leverage best-in-class AI tools and marketing technologies to analyse performance, personalise engagement and scale impact — supported by dedicated analytics, operations, and digital teams.