Customer Advocacy Manager

Blackbaud

3d•$77,700 - $104,500

About The Position

Blackbaud is seeking a Customer Advocacy Manager to grow an engaged customer community and turn trusted customer relationships into meaningful advocacy. The role brings the Blackbaud Community and advocacy programs together to strengthen customer connections and amplify customer experiences. The manager owns the strategy for the Blackbaud Community and Champions program, creating engaging experiences, developing advocates, and using insights to improve how customers participate and connect with Blackbaud.

Requirements

Experience in community management, customer advocacy, customer marketing, or customer success, with the depth to take ownership of customer-facing programs.
Experience managing an enterprise customer community or an advocacy, champion, or reference program, with a working understanding of how the other supports the customer journey.
Strong relationship-building and influencing skills, with experience working effectively across multiple teams and stakeholders.
Confidence prioritizing in an agile environment and using engagement and program data to inform decisions and improve outcomes.
A collaborative, customer-focused approach and the ability to create clear connections between customer needs, community engagement, and advocacy opportunities.

Responsibilities

Own the strategy for Blackbaud Community and the Champions advocacy program, creating a connected experience that grows customer engagement and advocacy.
Grow and support an active customer community through engaging campaigns, communications, member-led user groups, moderation, and effective member support.
Identify and develop customers into Champions, speakers, reviewers, references, and storytellers, building trusted relationships throughout their advocacy journey.
Partner across Marketing, Customer Success, Support, Partners, Events, Brand, and other teams to connect community and advocacy activity with wider business priorities.
Define and track measures of community health and advocacy impact, using data alongside automation and AI-enabled capabilities to improve programs, processes, and governance.