Cultural Exchange Revenue Generation Manager
About The Position
The Manager of Revenue Generation drives demand and develops new revenue streams for Vanteo’s J-1 teacher brands. The role runs the cross-brand marketing engine and builds channel partnerships for the organization’s large network, turning market insight into qualified pipeline for regional partnership teams. The position includes leading campaigns and lead generation across websites and school- and teacher-facing channels, supporting the J1X relaunch, developing specialty marketing with brand leaders, qualifying school and district leads for handoff through HubSpot, and creating revenue opportunities from the existing teacher network and alumni base. It also involves managing event participation and measuring campaign and channel performance to guide spending and improve attribution, lead scoring, and reporting. The work environment involves prolonged periods sitting at a desk and working on a computer. The employee must be able to lift up to 15 pounds. The company provides equal employment opportunities and prohibits discrimination and harassment on protected grounds. Duties and responsibilities may change at any time with or without notice.
Requirements
- At least 5 years of experience in marketing, business development, or partnerships.
- Experience running multi-channel campaigns and managing a marketing budget.
- A track record of building partner or channel programs that generate measurable revenue.
- Strong analytical skills.
- Experience with HubSpot or similar marketing automation tools.
Nice To Haves
- B2B or education experience is preferred.
- Knowledge of the K–12 market or international recruitment is a strong plus.
Responsibilities
- Lead the cross-brand marketing engine, including campaigns, websites, school-facing and teacher-facing lead generation, and the J1X relaunch.
- Build and manage channel partnerships.
- Develop and launch marketing for specialty in partnership with brand leaders.
- Generate and qualify school and district leads, and hand them off to regional teams through HubSpot.
- Create new revenue opportunities from the existing teacher network and alumni base.
- Plan and manage trade shows, conferences, and career fairs.
- Measure campaign and channel performance, including lead volume, cost per lead, conversion, and revenue, and reallocate spend accordingly.
- Work with Sales Operations on attribution, lead scoring, and reporting.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
