Cross Line of Business Marketing Senior Associate-Consumer Bank

JPMorgan Chase & Co.•Columbus, OH

11h

About The Position

Step into the role of a Marketing Channels lead in Consumer Banking, accountable for driving incremental deposit (checking/savings account) growth from existing Chase households across Branded & Cobrand Card, Home Lending, Business Banking, Wealth Management, and Auto. As a Cross Line of Business Marketing Senior Associate you will lead channel strategy, identifying opportunities to drive new accounts; including, channel expansion, improved user experiences, and identification of the “moments that matter,” personalizing and contextualizing the acquisition message. We’re seeking to grow our team with an intellectually curious, innovative marketing leader to focus on:

Requirements

4+ years in marketing, growth, or lifecycle strategy
Strong collaboration and communication skills, ability to take initiative and challenge the status quo
Demonstrated experience leading growth strategy / acquisition strategy / marketing strategy in a highly matrixed environment, driving alignment across cross-functional teams
Self-Motivated: Able to maintain focus and productivity independently, ability to problem-solve and find solutions to challenges before seeking help
Strong analytical skills: ability to structure problems, interpret performance drivers, and translate data into decisions or creative solutions
Proven ability to lead cross-functional execution (testing, launches, measurement, iteration) and manage multiple workstreams
Proactive Initiative: Ability to self-manage to drive path-forward, bringing leadership and stakeholders in when necessary
Executive communication: concise storytelling, clear trade-offs, and strong stakeholder management
Comfortable operating in an environment with shifting priorities and ambiguity
Customer-first mindset with strong empathy and curiosity
Proficiency with Excel and PowerPoint

Responsibilities

Setting and lead the deepening channel strategy to grow new-to-Consumer Bank relationships, translating firm and household goals into a prioritized roadmap with clear hypotheses, success metrics, and governance
Identifying and sizing growth opportunities across channels and segments; building business recommendations and trade-offs to optimize for scale, profitability, and customer experience
Designing and driving test-and-learn initiatives in partnership with the cross-functional marketing team—defining target populations, offers, channel mix, measurement approach, and iteration plan to improve conversion through the deepening funnel
Developing a data-driven plan for where and how to introduce acquisition messaging during the customer journey across new and existing channels
Improving funnel performance and touchpoint effectiveness (chase.com, email, direct mail) by reducing customer friction/complexity and enhancing reach, frequency, targeting, and response rates
Influencing and aligning cross-functional stakeholders across the firm through structured narratives, executive-ready updates, and recommendations
Leveraging centralized performance reporting and insights to monitor portfolio trends and identify growth areas
Managing day-to-day initiatives across cross-functional partner groups in Campaign Management, Analytics, List, Product, and other Lines of Business to deliver outcomes