CRO & Personalization Manager

TEKsystems • Orlando, FL

3d • $55 - $65 • Remote

About The Position

TEKsystems client is seeking an experienced Personalization & Conversion Rate Optimization Manager to lead the strategy, roadmap, and execution of personalization and experimentation across their digital ecosystem. This role will serve as the strategic owner responsible for defining how Customer Data Platform (CDP) capabilities, website personalization, conversion rate optimization (CRO), customer segmentation, experimentation, and analytics work together to drive measurable increases in customer engagement, digital conversion, and revenue performance across digital experiences.

Requirements

• 5+ years of experience in Personalization Strategy, Conversion Rate Optimization, Customer Experience Optimization or related disciplines
• 2+ years of experience leading "large corporate enterprise level" personalization programs
• Hands-on experience with VWO (Visual Website Optimizer) is required
• Experience building and managing experimentation programs including A/B testing and multivariate testing.
• Strong understanding of Customer Data Platforms (CDP), audience segmentation, customer profiles, and customer activation strategies.

Responsibilities

• Personalization Strategy & Roadmap Ownership
• Conversion Rate Optimization (CRO)
• VWO Platform Ownership
• Customer Data Platform (CDP) Collaboration
• Analytics & Measurement
• Cross-Functional Leadership

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed