CRO Manager

RYZE

About The Position

RYZE is looking to expand its CRO program. This is not a role for someone who runs A/B tests when asked — it's a role for a program builder with performance marketer instincts, someone who can turn a blank slate into a disciplined, always-on testing engine that drives profitable customer acquisition across every paid media funnel. What You'll Own: Build the CRO Operating System Design and implement the full CRO operating system: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews. Maintain a prioritized, always-active testing backlog that is never empty, never stale, and never requires a meeting to understand. Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation. Write clear, actionable briefs that enable Design and Dev to execute efficiently with minimal back-and-forth. Translate every winning test into a scaled implementation and a documented learning in the Growth playbook. Build a closed-loop integration with paid media and creative so ad-side signals inform test hypotheses and test results flow back into creative strategy continuously. Drive Conversion Rate and CAC Efficiency Own CVR across all paid media landing pages, funnels, and checkout flows, measured at the audience and channel level. Improve new customer conversion rate and new customer ROAS through targeted, high-velocity experimentation. Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation. Set and track weekly and monthly CVR benchmarks by channel and audience segment. Optimize for First-Order Contribution Margin Evaluate every test on revenue per visitor and contribution margin, not conversion rate alone. Test and optimize AOV, subscription attach rates, and upsell and cross-sell mechanics throughout the funnel. Understand when to accept a CVR trade-off to protect margin and make that call confidently. Collaborate with Analytics to ensure contribution margin is measured accurately and consistently across all experiments. Track and report the FOCM impact of all major experiments with clear attribution. Own Offer and Funnel Architecture Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing. Own the end-to-end funnel map: every page, every outcome, every leverage point, and the current ceiling on each. Partner with Growth to build channel-specific and audience-tailored landing experiences across all channels. Identify gaps between creative angles and site experiences and turn them into test hypotheses immediately. Partner with Digital Merchandising to launch new product offers and drive winning experiences at launch. Be the CRO Voice Across Growth Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning. Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative. Align the experimentation roadmap with quarterly targets and the broader Growth operating system. Push back on shiny object syndrome with data.

Requirements

3 to 5+ years of hands-on CRO experience in a DTC or performance marketing environment.
Experience building a testing program from scratch.
Fluent in A/B testing platforms like Amplitude, Intelligems, VWO, Optimizely, or equivalent.
See the acquisition funnel as one connected system: ad, landing page, offer, and checkout.
Strong grasp of offer architecture — PPU sequencing, subscription framing, bump mechanics, AOV levers.
Comfortable with the data: statistical significance, clean test design, and reading your own results without leaning entirely on Analytics.
Write crisp, actionable briefs that unblock Design and Dev without handholding.
Based in or able to work full overlap with US Eastern or Central time zone hours.

Nice To Haves

Worked at a DTC subscription brand.
Come from a direct-response or performance creative background.
Know the Shopify or headless ecommerce stack.
Experience with contribution margin modeling.
Experience building a testing program from the ground up.
Experience tying experimentation to contribution margin.
Experience driving measurable CVR and CAC improvements.

Responsibilities

Build the CRO Operating System: intake process, naming conventions, hypothesis documentation, prioritization scoring, brief templates, QA checklists, and retrospective reviews.
Maintain a prioritized, always-active testing backlog.
Own the full test lifecycle end-to-end: ideation, brief, design, dev, QA, launch, analysis, rollout, and documentation.
Write clear, actionable briefs that enable Design and Dev to execute efficiently.
Translate every winning test into a scaled implementation and a documented learning in the Growth playbook.
Build a closed-loop integration with paid media and creative.
Drive Conversion Rate and CAC Efficiency: Own CVR across all paid media landing pages, funnels, and checkout flows.
Improve new customer conversion rate and new customer ROAS through targeted, high-velocity experimentation.
Reduce funnel drop-off at every key step: landing page, PDP, checkout, and confirmation.
Set and track weekly and monthly CVR benchmarks by channel and audience segment.
Optimize for First-Order Contribution Margin: Evaluate every test on revenue per visitor and contribution margin.
Test and optimize AOV, subscription attach rates, and upsell and cross-sell mechanics throughout the funnel.
Understand when to accept a CVR trade-off to protect margin and make that call confidently.
Collaborate with Analytics to ensure contribution margin is measured accurately and consistently.
Track and report the FOCM impact of all major experiments with clear attribution.
Own Offer and Funnel Architecture: Design, test, and iterate on offer structures, pricing presentations, PPU sequencing, bump mechanics, and subscription framing.
Own the end-to-end funnel map: every page, every outcome, every leverage point, and the current ceiling on each.
Partner with Growth to build channel-specific and audience-tailored landing experiences across all channels.
Identify gaps between creative angles and site experiences and turn them into test hypotheses immediately.
Partner with Digital Merchandising to launch new product offers and drive winning experiences at launch.
Be the CRO Voice Across Growth: Establish a structured reporting cadence: weekly test pipeline updates, monthly CRO performance reviews, and quarterly roadmap planning.
Translate CRO insights into creative briefs, offer recommendations, and UX direction for Design and Performance Creative.
Align the experimentation roadmap with quarterly targets and the broader Growth operating system.
Push back on shiny object syndrome with data.