CRO & Digital Experience Manager, Jonathan Adler

American Exchange Group • New York, NY

1d • $100,000 - $120,000 • Hybrid

About The Position

Jonathan Adler is seeking a data-driven, customer-focused CRO & Digital Experience Manager to optimize the end-to-end digital customer journey and improve conversion, engagement, and revenue. The role leads conversion rate optimization initiatives, website experimentation, and digital experience enhancements across key digital touchpoints. The successful candidate combines analytical expertise with an understanding of user behavior, UX principles, and digital marketing performance, collaborating with ecommerce, marketing, brand creative, finance, development, and content teams to identify growth opportunities, develop hypotheses, run experiments, and turn insights into strategies that improve business performance.

The position is based at the company’s Soho location onsite Monday through Thursday, with work from home on Fridays. Success is measured by improvements in conversion rates, funnel and checkout completion, bounce and abandonment rates, revenue per visitor and average order value where applicable, experiment velocity and reliability, customer engagement and usability, and measurable revenue impact.

The anticipated annual base salary is $100,000–$120,000. Actual compensation depends on factors including experience, skills, education, internal equity, and location. Benefits include medical, dental, vision, and supplemental insurance; a 401(k) plan with company match; paid time off and holidays; seasonally shortened Friday hours; tax-free commuter benefits; and employee merchandise discounts.

Requirements

• 5–8 years of experience in conversion rate optimization, digital experience optimization, growth marketing, digital analytics, or a related field.
• Experience supporting Shopify websites, including markets, B2B, and international plugins such as Global-E.
• Demonstrated success developing and executing A/B testing and experimentation programs.
• Strong understanding of UX/UI principles, customer journey optimization, and website usability.
• Proficiency with analytics platforms such as Google Analytics 4.
• Experience with experimentation and optimization tools such as Intelligems, Optimizely, VWO, or equivalent platforms.
• Familiarity with heatmapping and session-recording tools such as Hotjar, Microsoft Clarity, or Contentsquare.
• Strong analytical skills, including funnel analysis, KPI measurement, and interpreting test results.
• Ability to turn data and customer insights into actionable optimization strategies.
• Experience working cross-functionally with design, product, engineering, and marketing teams.
• Excellent communication, project management, and stakeholder management skills.
• Proactive, curious, commercially minded approach, with the ability to manage multiple initiatives, challenge assumptions through experimentation, and influence stakeholders using data-backed recommendations.

Nice To Haves

• Experience with personalization, customer segmentation, and lifecycle optimization.
• Familiarity with ecommerce, digital acquisition funnels, and landing page optimization.
• Understanding of SEO, paid media landing page performance, and marketing attribution.
• Experience with customer research, usability testing, surveys, and qualitative feedback tools.
• Basic understanding of HTML, CSS, or JavaScript to support experimentation and implementation discussions.

Responsibilities

• Develop and execute a conversion rate optimization strategy to improve conversion, reduce friction, and increase customer acquisition and revenue.
• Plan, launch, and analyze A/B and multivariate tests across landing pages, website experiences, forms, and checkout flows.
• Identify opportunities to improve website usability, navigation, page layouts, content hierarchy, and customer experience.
• Use analytics, heatmapping, and session-recording tools to understand user behavior and identify performance gaps.
• Map and evaluate customer journeys to identify drop-off points, friction, and opportunities to improve engagement and conversion.
• Translate quantitative and qualitative data into recommendations, test hypotheses, and develop optimization roadmaps.
• Partner with development, marketing, and content teams to implement and scale successful experiments.
• Establish KPIs, monitor conversion funnels, report experiment results, and communicate business impact to stakeholders.
• Identify opportunities for audience segmentation, targeted messaging, and personalized digital experiences.
• Stay current on CRO best practices, emerging technologies, digital experience trends, and experimentation methodologies.

Benefits

• Comprehensive health and wellness benefits, including medical, dental, vision, and supplemental insurance.
• 401(k) retirement savings plan with company match.
• Generous paid time off and paid holidays.
• Flexible Fridays with shortened hours during summer and winter seasons.
• Tax-free commuter benefits.
• Exclusive employee merchandise discounts.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed