CRM Specialist

Pacsun Careers • Anaheim, CA

6d • Onsite

About The Position

Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.

Requirements

• B.A./B.S. Degree; degree in marketing preferred.
• 2-5 years’ experience in email, SMS and push notification or other analytical online marketing.
• Strong knowledge of Microsoft Excel (Database experience is a plus).
• Knowledge of email and SMS marketing.
• Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition.
• Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics).
• Strong technical skills (HTML experience is a plus).
• High attention to detail and strong organizational skills.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Project management skills with the ability to lead cross-functional teams.
• Ability to operate efficiently at a tactical level against strategic goals.

Responsibilities

• Oversee the development and deployment of SMS and app push notifications.
• Partner cross-functionally with creative, copywriting, merchandising, and finance teams to develop marketing campaigns to support business goals.
• Manage segmentation strategies to power batch campaigns & triggered customer journeys.
• Develop, execute, and analyze A/B tests to optimize CRM communications and improve ROI.
• Update and monitor weekly & monthly reports, flag performance trends, and deliver insights & recommendations to optimize the program.
• Assist in financial forecasting for SMS program and work closely with finance team to manage budget.
• Partner with email specialist on QA of email marketing campaigns.
• Personalize content to enhance customer engagement and drive conversions.
• Maintain an exceptional level of attention to detail in all aspects of CRM activities.
• Stay current with best practices & monitor industry marketing trends.

Benefits

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level