CRM Specialist

Domaine

1d•Remote

About The Position

The CRM Specialist will co-manage clients alongside CRM Team Strategists, managing and setting the pace for all day-to-day operations of lifecycle marketing. This role involves email brief production, copywriting, and design instruction for various communication channels including email, SMS, MMS, Push notifications, and In-App Messaging. The specialist will be responsible for campaign project management, coordinating production timelines between clients, designers, coders, and strategists to ensure assets are completed to specifications. They will execute email sends, including building advanced segments, QA, scheduling, and deploying emails and SMS messages in alignment with the content calendar. Additionally, the role includes setting up, testing, and optimizing flow logic to ensure communications run properly. Client communication and coordination are key, involving creating, scheduling, and conducting meetings as needed. The CRM Specialist will also create monthly reports to support the client team Strategist, analyzing campaign and creative performance, and communicating insights internally and to client teams. Staying updated on lifecycle best practices, industry trends, and international compliance, as well as ensuring ongoing platform enablement of new ESP features, is crucial. The role also involves participating in campaigns and initiatives for new client acquisition, including list growth strategies, sign-up form creation, and other omni-channel tactics to support email and SMS sign-ups. Other duties may be assigned as necessary.

Requirements

Excellent time management and communication skills
3+ years of experience in email + SMS marketing production, with at least 1 year in an agency setting
Familiarity with with HTML/CSS Required
Experience with eCommerce/ Retail brands and platforms, and the relevant ecosystem tech stack for email + SMS
Proven track record of exceptional performance in building lifecycle marketing revenue
Highly process oriented, with the ability to project manage competing priorities in a disciplined manner while openly communicating with multiple stakeholders
Strong writing experience coupled with a drive to constantly improve your ability to connect through the written word
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
Self-starter with a strong sense of ownership and the ability to work independently in a fast-paced, dynamic environment

Nice To Haves

Hands on keyboards experience working with a variety of platforms (Klaviyo, SFMC, Iterable, Braze, Attentive, Postscript, etc.,)
Mobile App, Mobile Push, Web Push, In-App Messaging experience

Responsibilities

Co-manage clients alongside CRM Team Strategists, managing and setting the pace for all day to day operations of lifecycle marketing.
Email brief production, copywriting and design instruction for emails, SMS, MMS, Push notifications, and In-App Messaging.
Campaign project management & production timeline coordination between client(s), designer(s), coder(s), and strategist(s) to ensure asset completion is executed to proper specifications.
Execute email sends, including building advanced segments, QA, scheduling and deploying email and SMS sends in conjunction with content calendar.
Flow logic setup, testing & timing optimization, ensuring communications are running properly.
Client communication & coordination; create, schedule, and conduct meetings, as required.
Create monthly reporting, supporting the client team Strategist, analyzing campaign & creative performance and communicating insights internally and to client teams.
Stay up to date on lifecycle best practices, industry happenings and international compliance; ensure ongoing platform enablement of new ESP features and functionality.
Participate in campaigns and initiatives for new client acquisition, including list growth strategies, sign up form creation and other omni-channel tactics to support email & SMS sign ups.
Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.