CRM Marketing Specialist

Portland, OR

1d • $64,000 - $76,000 • Onsite

About The Position

As a CRM Marketing Specialist, you'll be responsible for building, executing, and optimizing email, SMS, and automated marketing campaigns through HubSpot. You'll manage campaigns throughout the customer journey, ensuring accurate audience segmentation, workflow automation, personalization, and reporting. Working closely with cross-functional teams, you'll help improve customer engagement, campaign performance, and marketing operations through data-driven decision making and continuous optimization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 2-3 years of experience in CRM, lifecycle marketing, marketing automation, or a related marketing role.
• Hands-on experience building and managing campaigns, workflows, lists, and automation in HubSpot.
• Experience developing and executing customer lifecycle strategies that drive engagement, retention, and repeat business.
• Ability to interpret campaign performance data and translate insights into actionable recommendations.
• Strong organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across teams.
• Proficiency using HubSpot Marketing Hub and CRM to build, manage, and optimize campaigns.
• Experience creating workflows, automated customer journeys, and lifecycle campaigns.
• Knowledge of customer segmentation, dynamic lists, and personalization strategies.
• Ability to analyze campaign performance, build reports, and leverage data to optimize results.
• Experience maintaining CRM data integrity, contact records, lifecycle stages, and subscription preferences.

Responsibilities

• Build, test, launch, and optimize email, SMS, and automated marketing campaigns in HubSpot.
• Manage audience segmentation, personalization, and lifecycle workflows to deliver targeted customer experiences.
• Create and maintain workflows, lists, forms, landing pages, and other campaign assets.
• Maintain accurate contact records, lifecycle stages, and subscription preferences.
• Test campaigns, workflows, links, and tracking to ensure a seamless customer experience.
• Monitor campaign performance, develop reports, and recommend improvements based on data.
• Partner with internal teams to coordinate campaign timelines, assets, testing, and approvals.
• Troubleshoot campaign and workflow issues while identifying opportunities to enhance automation and customer engagement.
• Other duties as assigned.

Benefits

• Health, dental, vision, and long-term disability coverage.
• 401(k) with Company Match
• Generous PTO and company-paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level