CRM Specialist

University of Guelph • Guelph, ON

2d • Hybrid

About The Position

The CRM Specialist plays a central role in advancing the University of Guelph’s domestic and international recruitment goals through the strategic use of the Customer Relationship Management (CRM) system, Slate. Working collaboratively with recruitment and admission teams, colleges, and campus partners, the incumbent develops and executes targeted communication and outreach strategies that engage prospective students through their journey to U of G. The role manages large volumes of prospective student data, ensuring accurate segmentation and communication workflows that are strategically designed to engage their intended audience. Using CRM insights and enrolment marketing best practices, the incumbent evaluates campaign performance, monitors engagement trends, and identifies opportunities to strengthen recruitment and conversion strategies. The role also contributes to the ongoing evolution and adoption of Slate across teams by developing training resources, advising colleagues on best practices, and supporting innovative approaches to recruitment communications. The ideal candidate is a collaborative and detail-oriented professional with strong communication, analytical, and problem-solving skills who thrives in a fast-paced environment.

Requirements

• Undergraduate degree in Marketing, Communications, Business, Digital Media, Information Systems, Data Analytics, or a related field.
• Minimum of three (3) years of related experience in CRM management, digital marketing, marketing automation, or data-driven communications.
• Demonstrated experience working with CRM or marketing automation platforms (Slate, Salesforce, HubSpot, Marketo, or similar).
• Strong experience building queries, segmented audiences, and automated workflows within a CRM environment.
• Excellent written communication skills, with experience developing audience-specific messaging at scale.
• Experience developing reports and dashboards, and interpreting data to inform strategy and decision-making.
• Strong organizational skills and exceptional attention to detail, particularly in high-volume or high-impact communications.
• Understanding of data privacy, data integrity, and responsible handling of sensitive information.
• Familiarity with accessibility standards (AODA) and inclusive digital communication practices.
• Experience working with website content management systems (e.g., Drupal, WordPress, or similar) and analytics tools such as Google Analytics.
• Ability to manage multiple priorities, meet tight deadlines, and work independently within a fast-paced environment.

Nice To Haves

• Experience working in recruitment, marketing, or communications within a higher education environment.
• Advanced experience using Slate, including complex queries, reporting, and automation.
• Knowledge of the University of Guelph’s programs, services, and recruitment landscape.

Responsibilities

• Develop, build, and manage targeted communication journeys within the CRM (Slate), including email and SMS campaigns for prospective students, parents, guidance counsellors, and international agents.
• Build and manage audience segmentation, queries, dashboards, and reports to support recruitment marketing, campaign performance analysis, and enrolment objectives.
• Organize and maintain large volumes of prospective student data, ensuring accuracy, integrity, and the responsible handling of sensitive information.
• Collaborate with recruitment, admission, academic, marketing, and web teams to support applicant engagement, lead generation, event promotion, and integrated recruitment initiatives.
• Develop training resources, provide CRM guidance and technical support, and contribute to the ongoing optimization and adoption of Slate across teams.
• Monitor CRM, enrolment marketing, and marketing automation trends to recommend process improvements and best practices.
• Support in-person recruitment events such as Fall Open House, STEM Open House, March Open House, and Future Gryphon Days.
• Assist with other design and marketing requests as needed.

Benefits

• Comprehensive Extended Health Care Benefits: Immediate enrollment to cover yourself and your family.
• Time Off: Generous vacation allocation, floater days, and paid time off during December closure.
• Wellness: Flexible spending credit for health, wellness, or professional development.
• Learning & Development: Professional growth opportunities and access to learning resources.
• On-Campus Activities: Discounts on food and apparel, fitness programs, networking events, and team-building opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level