CRM Specialist

TEKsystems•Plano, TX

4d•Hybrid

About The Position

Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives. This includes supporting with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.) as well as ensuring proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting) and ensuring accurate deployment of targeted marketing. Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution. Ensures details of projects are recorded on internal schedules and all deadlines are met. Special Projects (ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution) Participate in planning sessions and help develop full channel CRM/marketing plans. Other CRM support.

Requirements

Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives.
Supports with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.).
Ensures proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting).
Ensures accurate deployment of targeted marketing.
Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution.
Ensures details of projects are recorded on internal schedules and all deadlines are met.
Provides ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution.
Participates in planning sessions and helps develop full channel CRM/marketing plans.
Provides other CRM support.

Responsibilities

Supports the efforts of the CRM strategy and Loyalty Marketing teams in all targeted marketing (Email, Direct Mail, SMS, App and Loyalty) initiatives.
Supports with inputs on strategy, campaign design inputs, messaging focus, partnering with vendors (AI targeting, Email Service Provider, SMS messaging platform, Mobile App vendor, Loyalty vendor, etc.).
Ensures proper campaign execution (promotion setup, creative brief design, lead special projects from ideation to execution, submission to development, proofing, QA, campaign updates and reporting).
Ensures accurate deployment of targeted marketing.
Drives campaign execution for targeted marketing content, promotions, co-ops and coupon requests, including coordinating cross functionality and with external vendors to ensure quality and on time execution.
Ensures details of projects are recorded on internal schedules and all deadlines are met.
Provides ad-hoc support on key business driving projects which include strategic input, ideation, and coordination of resources, partnering with cross functional teams and ensuring accurate execution.
Participates in planning sessions and helps develop full channel CRM/marketing plans.
Provides other CRM support.