Retention & CRM Specialist

Comfrt•, (Multiple States)

1d•Remote

About The Position

Comfrt is looking for our next Retention & CRM Specialist who will keep our retention engine running at a high level — building and maintaining automated flows in Klaviyo, executing campaigns across email, SMS, push, and TikTok CRM, and making sure every send goes out clean, accurate, and on time.

Requirements

1–3 years in email or CRM operations
Hands-on Klaviyo experience required (flows, segments, templates)
Experience executing across email, SMS, push, and TikTok CRM
Strong attention to detail in QA environments

Nice To Haves

Experience with Attentive or similar SMS platform
Familiarity with UTM tracking and link auditing
Exposure to loyalty or retention-specific flows
Basic HTML knowledge for email troubleshooting
Background in DTC or apparel

Responsibilities

Build, edit, and maintain automated flows in Klaviyo
Add and update flow filters and trigger filters to keep segmentation accurate
Manage flow variants and coordinate testing logic across branches
Update profile properties and data points to support personalization and segmentation
Assist with QA on test sends across devices and email clients
Audit all links and UTM parameters across email, SMS, push, and TikTok CRM sends
Verify personalization tokens and dynamic content render correctly before deployment
Run regular flow health checks and surface performance anomalies
Track and document A/B test results across flows and campaigns
Maintain organized reporting that makes trend analysis easy for the team
Execute campaigns across email, SMS, push, and TikTok CRM from build through scheduling
Support the Retention Manager with campaign production and deployment as needed