CRM Specialist - Graduate Student Recruitment and Admissions at the Graduate Council

American University of Beirut•Lebanon, PA

About The Position

The CRM Specialist - Graduate Student Recruitment and Admissions is responsible for optimizing graduate student recruitment and admission related processes and modules on Slate by Technolutions. This role combines technical system management with data-driven enrollment strategy, ensuring an efficient applicant experience while maximizing conversion rates across the admissions funnel.

Requirements

Bachelor’s Degree in Computer Science, Computer Engineering, or related field.
Five years of relevant work experience such as in student enrolment, preferably in higher education settings.
Knowledge of CRM systems, database operations (Banner Student Information System), Microsoft Office applications, Oracle, SQL, HTML/CSS, PowerBi, Python, and Java.
Familiarity with Application Programming Interfaces (APIs) or system integrations.
Experience with reporting tools and data visualization.
Strong interpersonal, data analysis and presentation skills.
Ability to deliver quality customer service to diverse stakeholders with high sense of accountability.
Ability to communicate effectively both verbally and in writing in English.
Prioritizes and multitasks effectively with attention to detail, teamwork, flexibility and positive disposition.
Ability to handle sensitive information with discretion and confidentiality.

Nice To Haves

Master’s Degree is preferred.
Experience with Slate by Technolutions is a plus.
Focus on Process optimization is a plus.

Responsibilities

Oversees applicant lifecycle management from inquiry through enrollment (including record management, document processing, and credential verification), identifying gaps bottlenecks, and implement data-driven improvements after securing the needed approvals.
Optimizes graduate CRM processes and configurations within the Slate platform in compliance with applicable policies and requirements (including building and maintaining application forms and portals, configuring reader workflows, developing and maintaining queries and reporting dashboards, building marketing communication campaigns and events to support outreach initiatives) in collaboration with the relevant stakeholders.
Translates business requirements into system solutions by converting operational needs into functional CRM configurations and enhancements.
Contributes to integrations and data flow with the (Banner) Student Information System and other platforms.
Ensures data integrity and system accuracy through validation, data cleanup, and continuous monitoring.
Analyzes data, metrics, and trends.
Helps structure diverse applicant data into meaningful segments and uses these insights to support targeting, outreach, and admissions strategies.
Executes and optimizes multi-channel communication campaigns, communications with applicants and staff, messaging and automated workflows by leveraging testing, analytics, and performance assessments.
Oversees reporting and analytics efforts by developing dashboards and reports to support data-informed recruitment and admissions decision-making by faculties and planning.
Evaluates system performance and recommends enhancements by troubleshooting, enforcing change control, and maintaining configuration best practices.
Trains and supports users on CRM tools and best practices while promoting adoption.
Performs other related duties as requested.