Stratège de performance et optimisation CRM | CRM Performance and Optimization Strategist

Cirque du Soleil Entertainment Group•Montreal, QC

1d•Hybrid

About The Position

As a CRM Performance and Optimization Strategist, you will be responsible for driving measurable business impact through CRM programs, with a strong focus on performance, testing, and continuous optimization. You will own the performance loop end-to-end - from campaign strategy and segmentation to testing frameworks, reporting, and optimization recommendations - to maximize revenue, engagement, and customer lifetime value. Working closely with marketing, sales, and content teams, you will ensure that CRM initiatives are data-driven, customer-centric, and continuously improving against clear KPIs.

Requirements

5+ years of experience in CRM, lifecycle marketing, or performance-driven marketing.
Strong expertise in email marketing, customer data, and segmentation strategies.
Proven experience in A/B testing, experimentation frameworks, and performance optimization.
Solid analytical skills with the ability to translate data into actionable insights and strategies.
Experience measuring and communicating ROI and campaign effectiveness.
Familiarity with CRM platforms (e.g., Salesforce) and reporting tools.
Ability to manage multiple projects and stakeholders in a fast-paced environment.
Strong written and verbal communication skills in English and French.

Responsibilities

Acting as the CRM performance lead for assigned shows, business units and brand campaigns.
Translating business objectives into clear CRM KPIs, targets, and measurable plans.
Developing and evolving CRM strategies that drive revenue, retention, and engagement.
Identifying opportunities across the customer lifecycle to improve conversion and loyalty.
Designing and executing structured testing roadmaps (A/B, multivariate, segmentation tests).
Establishing a test-and-learn culture, prioritizing experiments with the highest potential impact.
Continuously optimizing campaigns based on data insights, performance trends, and learnings.
Partnering with content teams to ensure testing frameworks are effectively implemented.
Defining and evolving audience segmentation strategies to maximize relevance and ROI.
Leading the development and execution of targeted CRM campaigns (primarily email).
Ensuring campaigns are aligned to customer lifecycle stages and business priorities.
Owning campaign performance reporting, including dashboards, post-mortems, and executive summaries.
Measuring and communicating ROI, incremental impact, and key performance drivers.
Turning data into actionable insights and clear recommendations for stakeholders.
Providing ongoing visibility into performance trends and optimization opportunities.
Acting as a key CRM partner to marketing, sales, and digital teams.
Ensuring alignment between CRM initiatives and broader commercial and brand strategies.
Collaborating with internal and external partners (including agencies when relevant) to support execution.