CRM Marketing Lead (Pod Lead)

Humana

1d • $126,300 - $173,700 • Remote

About The Position

The Engagement Marketing Lead (Pod Lead) for Go365 + Stars serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP). Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement. As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution. Success in this role is measured by the pod's ability to deliver against priorities with speed, quality, and predictability while maximizing platform capabilities, accelerating time-to-market, and contributing to improved member and business outcomes. The CRM Marketing Lead identifies and communicates initiatives that enhance the positioning and offering of products and services to members. Performs multiple analytic functions, such as modeling data management or reporting solutions. Advises executives to develop functional strategies (often segment specific) on matters of significance. Exercises independent judgment and decision making on complex issues regarding job duties and related tasks, and works under minimal supervision, Uses independent judgment requiring analysis of variable factors and determining the best course of action. The Pod Lead is responsible for leading the day-to-day operations of the marketing pod, ensuring priorities are clear, work is effectively planned, and stakeholder commitments are delivered with consistency and quality. This highly visible role serves as the connector across strategy, analytics, business stakeholders, channel partners, and execution teams to ensure member journeys move efficiently from concept to launch. Working in close partnership with the Communications Strategy Lead, the Pod Lead translates journey strategy into actionable plans and oversees execution within the Adobe Experience Platform. This role owns pod prioritization, sprint planning, delivery management, dependency resolution, and stakeholder communication while continuously identifying opportunities to improve team effectiveness, delivery predictability, and speed-to-market. Success in this role is defined by the ability to build a high-performing, accountable pod culture; remove barriers to execution; maximize platform capabilities; and drive reliable delivery that contributes to shared business outcomes. This is an opportunity to help shape the future of Humana's marketing pod operating model by leading a high-impact team focused on delivering better member experiences, faster execution, and measurable business results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
• 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.
• 2+ years of experience leading agile teams, pods, or cross-functional initiatives.
• Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.
• Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.
• Demonstrated success driving delivery, prioritization, stakeholder alignment, and operational excellence in a matrixed environment.
• Demonstrated ability to improve team effectiveness, delivery performance, or operational processes in a fast-paced, cross-functional environment.
• Strong facilitation, communication, organization, and problem-solving skills.
• Ability to influence without direct authority and build accountability across diverse teams.

Nice To Haves

• Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
• Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

Responsibilities

• Lead day-to-day pod operations, including prioritization, sprint planning, backlog management, and delivery execution.
• Drive accountability across pod members and stakeholders, ensuring commitments are clear, aligned, and delivered with quality and predictability.
• Facilitate agile ceremonies and maintain momentum toward sprint and business objectives.
• Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans.
• Oversee the delivery and optimization of personalized, omni-channel member journeys across the marketing platform and key engagement channels.
• Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness.
• Coordinate across marketing, analytics, product, technology, channel, and business teams to ensure alignment and execution readiness.
• Proactively identify, manage, and escalate risks, dependencies, and blockers that may impact delivery or business outcomes.
• Drive cross-functional decision-making and provide clear, timely communication on priorities, progress, risks, and performance.
• Serve as a visible pod leader by delivering live sprint reviews, journey demos, and stakeholder updates that communicate progress, showcase outcomes, and connect execution back to strategy and business goals.
• Foster a high-performing pod culture grounded in ownership, collaboration, transparency, and shared accountability.
• Drive improvements in delivery velocity, quality, predictability, and team effectiveness through strong operating practices and continuous process improvement.
• Champion experimentation, innovation, and adoption of new platform capabilities to enhance pod performance and member outcomes.

Benefits

• medical
• dental
• vision benefits
• 401(k) retirement savings plan
• time off (including paid time off, company and personal holidays, paid parental and caregiver leave)
• short-term and long-term disability
• life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior