CRM Marketing Automation Developer

GoodRx

5d • $107,000 - $229,000

About The Position

GoodRx is seeking a CRM Marketing Automation Developer to execute email, push, in-app and SMS communications to support CRM initiatives. You will collaborate and work with various teams to design, develop and deploy multi-channel campaigns within the CRM ecosystem. You will stitch together complex business requirements and translate them into technical solutions within the Salesforce Marketing Cloud platform. You will document and follow processes, best practices in developing and executing campaigns. You will assist with troubleshooting issues within the platform by collaborating with cross-functional team members.

Requirements

• Bachelor’s Degree in engineering, math, computer science, information technology or related discipline preferred.
• Minimum of 5 years hands on Salesforce Marketing Cloud Experience.
• Proven experiencing launching complex high-touch, high-visibility omni-channel campaigns on a frequent basis in Salesforce Marketing Cloud.
• Deep understanding in digital marketing best practices, HTML, AmpScript and creative design to ensure scalable campaign development.
• Expertise in building dynamic templates, segmentation, testing, analysis, and optimization.
• Expertise in using journey builder and related components for outbound communication deployment.
• Experience with mobile marketing channels (push, in-app, SMS).
• Experience building campaigns to conduct reliable A/B tests.
• Effective time management skills with the ability to plan ahead, meet deadlines, prioritize, and manage multiple priorities with flexibility.
• Well organized with high attention to detail.
• Excellent communication skills.

Nice To Haves

• Hands on experience with Segment, Redshift, Salesforce Sales Cloud preferred.
• Salesforce Marketing Cloud certifications preferred.
• Experience with Salesforce Data Cloud preferred.

Responsibilities

• Build multi-channel (email, push, in-app, SMS) campaigns and journeys in Salesforce Marketing Cloud.
• Collaborate with marketing managers, campaign developers and cross-functional partners to bring customer experience journeys to life by being hands on with all facets of campaign production including, but not limited to HTML, AmpScripts, dynamic templates, journeys, automations, segmentation, A/B testing etc.
• Follow a CRM production schedule to ensure that campaign launch timelines are being met.
• Perform quality assurance on every campaign to ensure that campaigns are executed error free and that the user experience is optimal.
• Follow campaign intake process, gather requirements, design solutions and tackle challenges collaboratively with stakeholders for seamless execution of campaigns.
• Ensure that data required for CRM campaigns are available within our platforms.
• Troubleshoot and perform root cause analysis for issues with campaigns or audience/segmentation used in campaigns.
• Run campaign experiments designed to impact key metrics.
• Assist in user training and actively promote team’s user adoption of Salesforce Marketing Cloud.
• Develop technical expertise in all of our campaign and CRM related tools through daily usage and ongoing training.
• Stay up to date with the rapidly changing Salesforce ecosystem.
• Engineering teams are responsible for supporting appropriate security controls, including management, operational, and technical controls in addition to general GoodRx best practices, such as reading and adhering to the security policies and procedures, being vigilant and observant of potential security threats, etc.

Benefits

• GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits.
• Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave.
• GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level