CRM Manager Netherlands (f/m/d)

HolidayPirates Group

17h•Remote

About The Position

The CRM Manager owns HolidayPirates’ CRM channels for Dutch travellers, including email, WhatsApp and app messaging. The role turns the Global CRM strategy into a local plan for the Netherlands, delivering relevant travel deals to the right people at the right time and improving campaign results. The CRM Manager plans, builds and sends campaigns; selects and prioritises deals in coordination with Dutch Content and KAM teams; and owns channel KPIs. The role monitors performance, optimises content, targeting and timing, and runs A/B tests to improve bookings. It also uses AI tools for performance monitoring, copy localisation, test ideas and automation, and shares insights with the Global CRM team and colleagues in other markets. The position works day to day with the Dutch content and KAM teams and reports to the Localisation Lead CRM - DACH & NL. The role is remote-first, with flexible working hours and the option to work abroad for up to 181 days.

Requirements

2 to 4 years of experience in CRM, email or lifecycle marketing, ideally in B2C travel or e-commerce, including end-to-end campaigns.
Hands-on experience with an email or CRM platform such as Braze, Iterable or Salesforce Marketing Cloud.
Native-level Dutch and fluent English.
A conversion-focused mindset and experience with structured A/B testing.
Comfort working with GA4, Looker or similar data tools and turning data into action.
Copywriting skills that drive clicks and bookings.
Solid knowledge of the Dutch travel market and how Dutch travellers book.
Daily use of AI tools such as ChatGPT, Claude or Gemini in work.

Nice To Haves

Experience with WhatsApp or app messaging.
German language skills.

Responsibilities

Turn the Global CRM strategy into a local channel plan for the Netherlands.
Plan, build and send email newsletters, WhatsApp messages and app messages for the Dutch market.
Own deal selection for CRM channels, prioritising deals by revenue potential, Dutch travel trends and market knowledge in coordination with Dutch Content and KAM teams.
Own channel KPIs and ensure targets are met.
Optimise campaign content, targeting and timing to improve opens, clicks and bookings.
Monitor performance, identify changes early and respond promptly.
Run A/B tests on subject lines, content, timing and segmentation, and apply successful results.
Use AI to monitor performance, localise copy, generate test ideas and automate repetitive tasks.
Share local insights and test results with Global CRM and CRM colleagues in other markets.

Benefits

Flexible working hours.
Remote-first work, with the freedom to work abroad for up to 181 days.
MacBook for private use and other needed equipment, including remote IT support.
€50 per month home office allowance.
€50 per month tax-free cash card.
Urban Sports Club membership.
Mental health impulse sessions and relaxation sessions.
Two volunteering days for an organization.
Further training budget.
Private travel insurance.
Opportunity to join the pirates pension scheme.
Corporate discounts across brands including Adidas, LG, Bosch and Apple.
Advantages through the Travel Industry Card.
Access to the Berlin Mitte office.
Business summits and team events.
Open company culture and the opportunity to contribute ideas.