CRM & Data Analyst

Chicago Fire•Chicago, IL

About The Position

Chicago Fire Football Club is seeking a CRM & Data Analyst to support and optimize the Club’s fan data and CRM ecosystem. This role will report to the Sr. Director, Marketing and serve as the primary administrator for Salesforce on the Business Strategy & Analytics team, partnering closely with Marketing, Ticketing and Corporate Partnerships to improve the quality, automation, reporting and fan engagement initiatives.

Requirements

3+ years of professional Salesforce administration experience, with a strong understanding of CRM architecture, workflows, automation and CRM best practices.
Hands-on experience configuring and supporting Salesforce, including Flows, validation rules, security models, custom objects, reports, dashboards and user management.
Strong SQL skills and experience working with relational databases to query, validate and troubleshoot fan and business data.
Experience leading CRM user onboarding, training, change management and adoption initiatives across cross-functional business teams.
Experience supporting CRM integrations and connected business systems, including marketing automation, ticketing, lead management or fan engagement platforms.
Experience building reports, dashboards and audience segments to support business operations, sales, marketing and fan engagement initiatives.
Strong understanding of data governance, data quality management and CRM data hygiene best practices.
Ability to translate business requirements into scalable CRM solutions while communicating effectively with both technical and non-technical stakeholders.
Strong project management, organizational and problem-solving skills with the ability to manage multiple priorities and meet deadlines.
Exceptional attention to detail and commitment to maintaining data integrity and system reliability.
Ability to work independently while collaborating effectively within a fast-paced, entrepreneurial and high-performing environment.

Nice To Haves

Bachelor’s degree in information systems, Computer Science, Business Analytics, Data Analytics or a related field, or equivalent work experience.
Salesforce Administrator Certification and/or additional Salesforce certifications such as Advanced Administrator, Platform App Builder, Sales Cloud Consultant or Marketing Cloud certifications.
Experience working with cloud data warehouse platforms such as Snowflake, Databricks, BigQuery or Redshift.
Experience using business intelligence and visualization tools such as Sigma, Tableau, Power BI or similar platforms.
Familiarity with Python or other scripting languages for data analysis, process automation, or system integrations.
Experience supporting fan lifecycle marketing, audience segmentation, marketing automation, or campaign management initiatives.
Experience within professional sports, entertainment, live events, or a consumer-facing subscription business.
Familiarity with cloud platforms such as AWS, Azure or Google Cloud Platform.
Experience within a sports organization or entertainment business.

Responsibilities

Serve as the primary administrator and subject matter expert for Salesforce, ensuring the platform supports the operational and strategic needs of the Club.
Manage day-to-day Salesforce administration, including user management, security permissions, data hygiene, field configuration and workflow/automation (Flows, Process Builder, triggers).
Lead CRM onboarding and training for new employees, while developing and maintaining training materials (guides, FAQs, Trailhead paths, etc.).
Partner with Ticketing, Corporate Partnerships, Marketing and other business stakeholders to identify, document and implement CRM enhancements that improve efficiency, data quality and user adoption.
Build, maintain and optimize Salesforce reports, dashboards and audience segments to support revenue generation, fan engagement, marketing performance and business decision-making.
Troubleshoot, monitor and enhance integrations between Salesforce and related tools and data providers (JotForm, deal management platforms, lead nurturing tools like Conversica, integrated mobile apps, deduplication tools, data providers like ZoomInfo, etc.).
Collaborate with the Business Strategy & Analytics team to reconcile CRM with external data sources, including integrations with the Club’s data warehouse (e.g., Snowflake, Databricks) and data visualization tools (e.g., Tableau, Sigma).
Utilize SQL and other analytical tools to investigate data issues, validate business processes, support reporting requirements and improve data integrity across systems.
Support fan lifecycle marketing initiatives through Salesforce campaigns, journeys, audience segmentation, lead routing and automation workflows.
Develop and maintain documentation for CRM processes, integrations, data governance standards and system configurations.
Perform routine system audits, data quality reviews, duplicate management and platform health assessments to ensure long-term system reliability.
Stay current on Salesforce platform releases, emerging CRM technologies, AI-enabled capabilities and industry best practices, recommending enhancements where appropriate.
Support cross-functional initiatives focused on fan engagement, membership growth, sponsorship activation, premium sales and revenue optimization.
Other duties as assigned.