CRM Campaign Manager - 12 month FTC

DEPT®•Toronto, ON

1d•$60,000 - $70,000•Hybrid

About The Position

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. As a CRM Campaign Manager you will translate CRM and Digital Marketing strategy into concrete, scalable lifecycle programmes. You define what customers experience, when they experience it, and why, across the full customer lifecycle. This role will require adopting a customer-centric approach while working cross-functionally to develop, implement, and track the performance of CRM campaigns.

Requirements

3+ years of experience in digital marketing, preferably within CRM, marketing automation, lifecycle marketing or customer journey design
Strong understanding of customer behaviour, lifecycle thinking, and segmentation models
Customer-centric and hands-on individual, with demonstrated ability to manage performance against established KPIs
Hands-on experience with one or more CRM platforms (like Salesforce Marketing Cloud, Bloomreach etc.)
A data-informed, performance-driven mindset with strong familiarity with CRM KPIs
Shown success in a fast-paced, matrixed work environment, as well as the ability to thrive in a dynamic, constantly evolving, and highly competitive industry
Project management experience with strong sense of accountability; notable organisational skills, attention to detail, and ability to plan and prioritise
Ability to build relationships and collaborate across all levels, functions and locations

Responsibilities

Build & launch personalised customer experiences by creating and executing CRM campaigns
Support audience segmentation and targeting efforts in partnership with various internal teams
Ensure seamless execution & launch of CRM campaigns as owner of operational execution, including working cross-functionally on building, experimentation and deployment of campaigns
Ownership of campaign reporting, including collecting and providing insights to inform scaling decisions for tests
Ownership of project timeline, including tracking campaign development & keeping relevant stakeholders informed
Adopt an innovate-and-iterate mindset to support data-driven hypotheses in creation and iteration of campaigns, including supporting with the designing of A/B tests and ongoing optimization of campaigns based on learnings
Collaborate cross-functionally and across locations with globally-dispersed team members and external partners to deliver campaigns and share-out results

Benefits

A flexible, hybrid working policy.
An excellent salary based on experience and equal pay policies.
Mental health support, and company sick pay scheme.
15 days paid holiday annually (plus Public Holidays).
Refreshments are provided in the office all week.
Enhanced family friendly policies to support new parents.
Social and Cultural Events, plenty of opportunities to connect with colleagues through organised activities and celebrations.
Inspirational Talks, bringing the outside in with regular guest speakers and events.
Learning and Development, supporting your growth with continuous opportunities to learn and advance.
Buddy Programme: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.