CRM Data & Analytics Lead - 12 month FTC

DEPT®•Toronto, ON

1d•Hybrid

About The Position

This role is part of our Global Studios team. We create emotive yet conversion-focused ideas, products and campaigns at scale and speed. Our specialty is hyper-personalised, digital communications that change perceptions, shape new behaviours, and shift market share for our clients. As a CRM Data & Analytics Lead, you will manage, analyze, and interpret customer data within a CRM system (Bluecore) to drive marketing, sales, and retention strategies. You will create reports and dashboards, ensure data integrity, segment audiences for campaigns, and provide actionable insights to improve customer experience and business growth.

Requirements

Strong knowledge of SQL, Excel, and CRM platforms (e.g., Bluecore, Salesforce, HubSpot).
Experience with BI tools like Tableau, Power BI, or Looker to present data clearly.
Ability to interpret complex data, apply statistical methods, and translate findings into business actions.
Strong communication skills to work with marketing, sales, and IT teams.

Responsibilities

Create and maintain dashboards to monitor KPIs like customer engagement, sales pipelines, churn rates, and campaign performance.
Clear, de-duplicate, and maintain CRM data accuracy, ensuring high-quality data for targeting.
Segment audiences for marketing campaigns to improve targeting and ROI.
Configure CRM workflows and train users to maximize system adoption and efficiency.
Analyze consumer behavior to identify upsell/cross-sell opportunities and improve retention.