CRM Application Manager - Adobe

MAP • Toronto, ON

23h • CA$65,000 - CA$115,000

About The Position

WPP is seeking a passionate and innovative Adobe Application Manager to lead and mentor a development team. This role involves architecting and optimizing digital frameworks for global brands, focusing on launching marketing campaigns at scale. The ideal candidate will enhance processes for efficiency, activate new technical capabilities within the Adobe ecosystem, and serve as a bridge between technology and marketing strategies. You will translate business objectives into technical requirements for Adobe solutions and guide developers to ensure alignment with strategic goals.

Requirements

• 7+ years of relevant experience in application consulting, marketing technology, CRM, marketing automation, with demonstrable leadership experience.
• Proven experience leading and managing teams in technical delivery, fostering growth and ensuring high-quality output.
• Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
• Ability to lead the assessment, development, and maintenance of scalable, future-proof campaign solutions.
• Proven experience in leading or owning campaign solution design from scratch.
• Ability to develop and oversee the execution of UAT tests at campaign or program level.
• Experience in developing and maintaining technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Excellent business acumen and client strategy understanding, with the ability to apply this knowledge in day-to-day delivery and strategic consulting.
• Extensive experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Deep knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Exceptional attention to detail and unwavering commitment to quality.

Nice To Haves

• Relevant platform certifications or accreditations are a strong advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.

Responsibilities

• Leading cross-functional collaboration within development, operations, and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging technical expertise to configure efficient and tailored end-to-end client experiences.
• Overseeing the streamlining of client operations by configuring and implementing customized business rules and automations within Adobe marketing platforms.
• Owning the implementation and configuration of new features according to provided specifications and designs within Adobe environments, ensuring they bring client solutions to life.
• Ensuring the highest quality and reliability of implementations by establishing rigorous testing protocols for configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving complex technical issues within existing Adobe applications, ensuring a seamless user experience and guiding the team in resolution.
• Leading the collection of business requirements by engaging with marketers and translating them into precise technical specifications for Adobe solutions.
• Directing the utilization of Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments, ensuring their quality and integrity.
• Fostering a culture of continuous improvement by proactively identifying and recommending strategic opportunities to optimize Adobe platforms and their features.

Benefits

• The base salary for this position at the time of posting may range between $65,000—$115,000 CAD. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed