CRM Application Manager - Adobe

MAP • Austin, TX

23h

About The Position

WPP is seeking a passionate and innovative leader for their Adobe Application Manager role. This position involves leading and mentoring a development team to enhance marketing campaign launches for global brands, focusing on efficiency and the activation of new Adobe ecosystem capabilities. The role acts as a bridge between technology and marketing, translating business objectives into technical requirements for Adobe solutions and guiding developers to achieve strategic goals.

Requirements

• 7+ years of relevant experience in application consulting, marketing technology, CRM, marketing automation, with demonstrable leadership experience.
• Proven experience leading and managing teams in technical delivery, fostering growth and ensuring high-quality output.
• Strong hands-on experience with campaign execution, campaign configuration, program builds, and marketing automation workflows.
• Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
• Advanced understanding of campaign execution processes, including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
• Ability to lead the assessment, development, and maintenance of scalable, future-proof campaign solutions.
• Proven experience in leading or owning campaign solution design from scratch.
• Ability to develop and oversee the execution of UAT tests at campaign or program level.
• Experience in developing and maintaining technical documentation, including solution requirements, specifications, campaign documentation, and process documentation.
• Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
• Excellent business acumen and client strategy understanding, with the ability to apply this knowledge in day-to-day delivery and strategic consulting.
• Extensive experience working with cross-functional teams, including developers, architects, data teams, project managers, technical project managers, marketing operations, and account teams.
• Deep knowledge of data usage within campaign execution, including audience selection, validation, segmentation, QA, and data-driven campaign logic.
• Strong passion for Marketing Technology and staying abreast of the latest AI developments.
• Exceptional attention to detail and unwavering commitment to quality.

Nice To Haves

• Relevant platform certifications or accreditations are a strong advantage, depending on the technology stack, such as AJO certification, Adobe Campaign certification, Braze, or similar.

Responsibilities

• Leading cross-functional collaboration within development, operations, and client teams to ensure seamless solution delivery and client success using Adobe platforms.
• Driving the successful adoption of internal enterprise marketing tools and Adobe applications across our client base by leveraging technical expertise to configure efficient and tailored end-to-end client experiences.
• Overseeing the streamlining of client operations by configuring and implementing customized business rules and automations within Adobe marketing platforms.
• Owning the implementation and configuration of new features according to provided specifications and designs within Adobe environments, ensuring they bring client solutions to life.
• Ensuring the highest quality and reliability of implementations by establishing rigorous testing protocols for configurations and newly developed features within Adobe applications.
• Proactively identifying, troubleshooting, and resolving complex technical issues within existing Adobe applications, ensuring a seamless user experience and guiding the team in resolution.
• Leading the collection of business requirements by engaging with marketers and translating them into precise technical specifications for Adobe solutions.
• Directing the utilization of Adobe Experience Platform (AEP) and related tools to build data audiences and manage segments, ensuring their quality and integrity.
• Fostering a culture of continuous improvement by proactively identifying and recommending strategic opportunities to optimize Adobe platforms and their features.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed