CRM Analytics Analyst

the Role This•Orlando, FL

1d•Onsite

About The Position

This is the reporting and dashboard resource for a marketing measurement team supporting a portfolio of vacation ownership brands. You will be the person stakeholders come to when they need a number, a dashboard, or an explanation of what a number actually means. Over time you will also become the team's go-to resource for its marketing attribution platform and for the AI tooling being rolled out across the department.

Requirements

Bachelor's degree in marketing, analytics, business, statistics, economics, computer science, or a related field, or equivalent experience
Two or more years in reporting, marketing analytics, digital analytics, or a related field
A track record of building and maintaining dashboards and recurring reporting for business stakeholders
Hands-on experience with marketing and web platform data such as Google Analytics, Google Ads, Meta Ads Manager, or an email service provider
Working command of digital marketing channels and performance measurement concepts
Experience with Power BI or a comparable visualization platform, plus Excel and PowerPoint
Working knowledge of SQL and the willingness to build to intermediate proficiency. Development support is provided
Clear communication and organization, including the ability to explain a number to someone who does not work in data

Nice To Haves

Familiarity with a cloud data warehouse such as Snowflake
Familiarity with marketing attribution concepts, including multi-touch attribution
Exposure to incrementality testing, holdout design, or A/B testing methodology
Experience supporting platform rollouts, enablement, or documentation
Familiarity with AI tools or automation workflows used in analytics or reporting

Responsibilities

Build and maintain the dashboards and recurring reporting that marketing, brand, and club stakeholders rely on
Answer ad hoc data questions, including pulling, checking, and explaining campaign and channel performance
Keep reporting accurate and consistent, and catch data quality issues before they reach stakeholders
Own platform knowledge for the marketing attribution tool, including documentation and first-line support for analysts and stakeholders
Run enablement sessions so the wider team can use the platform on its own
Work with the platform vendor and internal teams on configuration, new features, and issue resolution
Test AI agents and prompts built by the growth and AI group, and apply automation to recurring reporting work
Support campaign and channel measurement, including data quality checks and preparing results for readouts
Assist with test setup and reporting as the team's holdout and lift testing program matures
Translate findings for technical and non-technical audiences alike