CRM Analyst

Canucks Sports & Entertainment (CSE)•Vancouver, BC

1d•Onsite

About The Position

The CRM Analyst will focus on the day-to-day management and execution of the company’s Salesforce CRM system and utilize data to assist with sales, service, and marketing efforts and with activities related to CRM, lead management, pipeline reporting, ticket sales campaign management, and sales attribution tracking. The incumbent will also work on the planning and integration of sales and service technology with the CRM tools, as well as training of sales staff on the Salesforce platform. This position will report to the Director, Business Intelligence and will work cross-functionally with the Abbotsford Canucks’ and Vancouver Warriors. This is an onsite role at our office in downtown Vancouver.

Requirements

Experience with a CRM system; Salesforce strongly preferred
Exceptional interpersonal skills with a positive, approachable demeanor and a natural ability to build relationships across teams
Strong experience with Excel
Strong project management skills
Demonstrated proficiency in managing data and reporting
Strong organizational and time management skills and attention to detail
Ability to work in teams and build consensus across multiple departments
Ability to work flexible hours including evenings, weekends, and holidays

Nice To Haves

Microsoft Fabric Experience preferred
Salesforce certification/s preferred
Experience within the sports/ entertainment industry preferred
Experience with SQL preferred
Experience with Python preferred

Responsibilities

Measure and report on CRM adoption and activity across the ticketing department
Support with assignment of new sales leads and work closely with leaders from the sales and service team to load, manage, and assign leads and campaigns to the sales and service team
Maintain a clean and updated CRM data set of buyers and leads, along with key data points
Coordinate data integration with various vendors and data providers
Support day to day administrative tasks within the CRM
Analyze campaign performance trends to make actionable insights
Develop campaign strategies and measurement methodologies to enhance efficiency
Work closely with sales and service leaders to create easy to access reporting tools within Salesforce that can be accessed by reps on the teams
Assist in completing established Business Intelligence projects including trend analysis, forecasting, modeling and performance tracking for program categories and overall department performance
Design and deliver onboarding and training programs for new hires
Collaborate with sales and service leaders to build engagement competitions that increase morale and performance
Own CRM initiatives/projects with other departments
Utilize Microsoft Fabric to automatically ingest data into Salesforce
Proactively support the analysis of revenue drivers, trends, and variances to identify actionable insights and growth opportunities