Creator Marketing Manager, Agency

GoodPower•,

4d•$75,000 - $85,000•Remote

About The Position

GoodPower is a global organization focused on unlocking the economic potential of decarbonization through research, innovation, strategic communications, and disruptive technology. We aim to advance affordable and reliable energy, expand economic opportunity, strengthen energy security, support healthier communities, and accelerate the transition to a low-carbon economy. Our work combines rigorous research with advanced communications to understand public attitudes and build the conditions for large-scale transformation. As we approach the completion of our first year of our 2030 Strategic Plan, GoodPower is in a pivotal growth stage, intending to significantly expand its reach, capabilities, and impact over the next five years by investing in innovation, AI, data analytics, R&D, and next-generation communications infrastructure. The Creator Collective at GoodPower is the largest youth climate creator network globally, comprising over 7,000 youth content creators producing short-form video across TikTok, Instagram, and YouTube. The Creator Marketing Manager will be responsible for devising and executing large-scale creator marketing campaigns through this network, utilizing both advocacy and persuasion/educational frameworks. This role is crucial to GoodPower's strategy of shifting marketing investment directly to young people, channeling authentic youth voices to inspire climate action across diverse audiences, with a focus on communities of color. This is a full-time, fully remote position open to candidates based anywhere in the US, requiring collaboration with cross-functional teams via weekly video calls and org-wide staff meetings.

Requirements

2-3 years of experience managing creators or influencers end-to-end. From brief writing and recruitment through content review, publication, and performance reporting
Hands-on experience with at least one creator aggregator or influencer management platform (e.g., HypeAuditor, Upfluence, Creator IQ, GRIN, or equivalent)
Ability to analyze creator and campaign performance data (reach, engagement rate, conversion, and audience demographics) and translate findings into actionable recommendations
Detail-oriented by nature. Catches misconfigurations, copy inconsistencies, and tracking errors before they ship
Experience conducting or synthesizing comment analysis and sentiment analysis to evaluate audience response and content resonance
Experience coordinating with paid media or ads teams to boost and repurpose creator content, including negotiating usage rights
Familiarity with FTC disclosure requirements and platform-specific guidelines for sponsored content
Strong written communication skills. Capable of drafting clear, on-brand creative briefs and script examples independently
Exposure to Salesforce or a comparable CRM for managing creator pipelines, outreach tracking, and contact records

Nice To Haves

Prior experience working in the nonprofit sector, climate advocacy, clean energy, or environmental justice or demonstrated self-directed knowledge of these spaces
Existing understanding of the clean energy transition landscape: key policy levers, major players, public narrative dynamics, and the communities most impacted
An established Rolodex of creator talent, talent managers, or agencies in the climate, sustainability, youth culture, or social impact space.
Existing relationships with youth-serving organizations, campus networks, or community groups.
Proficiency with Salesforce for creator/contact pipeline management beyond basic data entry
Background in advertising or paid media that informs how creator content can be structured for downstream ad use

Responsibilities

Manage creators across all phases of content production, from briefing through publication and reporting, leveraging creator aggregator tools to operate at scale
Build and maintain meaningful relationships with high-reach creators, talent managers, and agencies to position GoodPower as a long-term creative partner
Conduct community building and outreach within our network of creators, offering resources and skill-share opportunities
Write briefs and script examples to match brand tone of GoodPower-owned entities
Partner with the ads team to boost and repurpose creator content for paid digital distribution, including negotiating content usage rights
Negotiate usage rights on Creator-produced content for ads
Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content
Work with internal and external research teams on RCTs around the Creator Collective program
Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.
Analyze creator work through internal Google Looker dashboards and other reporting tools to surface insights and inform strategy
Collaborate with and support Creator Marketing Manager, Innovations to incorporate and standardize experimental learnings on platforms such as Twitch and podcasting entities into Creator Collective campaigns