Sr. Creator Marketing Manager

Impact.com•New York, NY

1d•$110,000 - $120,000•Onsite

About The Position

impact.com is building the future of commerce through trusted partnerships and the communities that power them. As the creator economy rapidly evolves, the company is investing in a Strategic Marketing Program Manager to lead the next generation of integrated, cross-channel marketing initiatives. This role sits at the center of impact.com’s performance marketing solutions, shaping how impact.com brings its vision of the Partnership Economy to life. The Strategic Marketing Programs Manager will own both the strategy and execution of scalable programs that connect creators, brands, and partners—translating insights and trends into campaigns that drive measurable business outcomes. Success in this role means acting as the connective tissue between market insights, customer voice, creator trends, product strategy, and GTM execution to turn fragmented inputs into scalable narratives, programs, and revenue-driving campaigns.

Requirements

5+ years of experience in B2B marketing, integrated marketing, or program management
Strong understanding of the creator economy, influencer marketing, and performance marketing
Proven ability to lead complex, cross-functional marketing initiatives
Strong project management experience and familiarity with assisting software
Demonstrated experience building integrated campaigns across multiple channels
Analytical mindset with a track record of driving measurable business results
Excellent storytelling and communication skills, with the ability to translate insights into compelling narratives
Highly organized, detail-oriented, and comfortable managing multiple priorities
Background working within the creator economy, or with creators, influencers, and/or media partners preferred
Working knowledge of Salesforce, Google Suite, and project management tools like Asana and Jira
Experience executing co-branded research and/or thought leadership initiatives
Familiarity with partnership automation, affiliate platforms, or creator tools a plus

Responsibilities

Lead end-to-end development of strategic B2B and supply-side creator marketing programs, from concept through launch and optimization
Build integrated, cross-channel campaigns spanning content, lifecycle, paid, events, and partnerships
Align initiatives to core business priorities, including pipeline generation, product adoption, and customer growth
Shape and articulate a compelling narrative around the convergence of creator and affiliate marketing that resonates with performance marketers
Partner with internal experts to bring forward data-backed insights and industry trends
Deliver high-impact campaigns, reports, and activations that position impact.com as a leader in the creator economy
Develop a deep understanding of impact.com's Creator and partnership automation solutions, including product capabilities, platform integrations, and customer use cases
Partner closely with Product Marketing and Product teams to translate product innovations into market-facing programs and campaigns
Help define messaging, positioning, and customer education strategies that drive product understanding and adoption
Support product launches, feature rollouts, and strategic GTM initiatives through integrated marketing programs
Serve as a subject matter expert on creator-focused solutions and industry trends, helping bridge technical product capabilities with customer needs
Act as the central driver across Product Marketing, Sales, Content, Strategic Marketing, RevOps, and Communications to align messaging, timelines, and execution
Translate strategy into cohesive go-to-market activations across teams
Ensure programs are amplified across owned, earned, and paid channels
Identify opportunities to extend impact through research, storytelling, PR, and sales enablement
Source and activate customer stories, creator success cases, and co-marketing opportunities
Collaborate with customers, creators, and tech integration partners on joint campaigns
Develop programs that drive product awareness, education, and adoption
Define and track success metrics across programs, including pipeline, CAC, engagement, and ROI
Analyze performance and generate insights to continuously improve outcomes
Communicate program impact clearly to stakeholders and leadership

Benefits

Medical, Dental, and Vision insurance
Office-only catered lunch every Thursday, a healthy snack bar, and great coffee to keep you fueled
Flexible spending accounts
401(k)
Responsible PTO policy
Mental health and wellness benefit includes up to 12 fully covered therapy/coaching sessions per year, with additional dependent coverage
Monthly gym reimbursement policy
Restricted Stock Units (RSUs)
Free Coursera subscription
PXA courses
26 weeks of fully paid leave for the primary caregiver
13 weeks fully paid leave for the secondary caregiver
Technology stipend to help you set up your home office
Monthly allowance to cover your internet expenses