Creative Team Lead (AI & Performance Marketing)

CapsLock

3d • Remote

About The Position

CapsLock is seeking a creative leader to build and scale its AI-driven visual creative team from 3 to 6 designers. The team creates static ad creatives, photorealistic AI visuals for performance campaigns across paid media channels, and source assets for video production. The role is responsible for turning briefs, hypotheses, and ideas into production-ready creative that supports business goals and performs.

The lead will guide creative direction and production, develop team members and workflows, and own the creative testing cycle using campaign results to inform new iterations. They will remain hands-on with design and AI tools, explore new models and approaches, and collaborate with the Generative AI Pipeline Engineer to develop tools, presets, and automation. The role works closely with Creative Producers, Marketers, Copywriters, Media Buyers, and Video Editors to align on strategy, deadlines, and production needs.

Requirements

• At least 5 years of experience leading creative or design teams in digital marketing.
• Demonstrated ability to build processes, guide a team, resolve conflicts, act proactively, and remain open to new ideas and approaches.
• Strong project management skills, including delivering work to a high quality standard and meeting strict deadlines.
• Strong visual craft in composition, lighting, color, typography, and anatomy, with the ability to explain why a creative works or does not.
• Proficiency in Figma and Adobe Creative Suite and comfort connecting AI outputs with traditional design pipelines.
• Advanced familiarity with AI image platforms such as Figma Weave, Higgsfield, Magnific, Runway, or similar, including creating photorealistic visuals, selecting suitable tools, and identifying and fixing artifacts.
• Solid understanding of static ad creatives for Google, Meta, and other paid media channels, including how creative decisions affect CTR, CPA, and conversion rate.
• Fluency in spoken and written English.

Nice To Haves

• A portfolio featuring performance marketing creatives and AI-generated photorealistic work, ideally including work shipped under the candidate's leadership and results achieved.
• Experience creating creatives for high-CPA verticals such as home improvement, insurance, health, legal, or finance.
• Experience creating visuals for North American audiences and familiarity with visual styles that feel native to US consumers.
• Understanding of how static visuals feed video production pipelines.

Responsibilities

• Lead, mentor, and scale an AI-driven Creative Designer team from 3 to 6 people.
• Own production flow, including task distribution, capacity planning, and quality control.
• Set creative direction for concepts, hooks, and visual angles that attract attention and convert.
• Generate ideas and push the team beyond safe iterations, informed by visual trends and competitor creatives.
• Own the creative testing loop by maintaining a database of winning creatives, analyzing failures, and using performance data to guide iterations.
• Track new AI models and tools and serve as the company's expert on their creative applications while remaining hands-on.
• Conduct regular research and development and build prompt and style libraries to maintain consistent quality as the team grows.
• Use design and AI tools to unblock the team, handle complex creatives, or test new approaches.
• Partner with the Generative AI Pipeline Engineer to turn creative requirements into pipelines, presets, and automation.
• Coordinate with Creative Producers, Marketers, Media Buyers, and Video Editors to align strategy, negotiate deadlines, and resolve bottlenecks.

Benefits

• Remote work.
• Paid vacations.
• Unlimited sick days.
• Learning opportunities, including a Free Books program, workshops, and conferences.
• Coverage for home-office equipment and furniture expenses.
• Medical insurance costs covered.
• Allowance for a flexible fitness program.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed