Creative Director, Performance Marketing

Owner.com•San Francisco, CA

8d•$190,000 - $200,000•Onsite

About The Position

Owner is hiring a Creative Director, Performance Marketing to lead creative quality and strategic direction across paid media campaigns, including Meta, YouTube, CTV, lifecycle, and CRO. The role operates at the intersection of organic and paid media, shaping how small business owners experience Owner’s brand across high-impact marketing surfaces. The position is based in San Francisco, California. The Creative Director will produce and direct creative for campaigns with tens of millions of dollars in annual advertising spend, own and understand campaign P&L impact, and collaborate across teams to create a coherent customer journey from ad impression through conversion and activation. The role will establish creative testing and review systems, build feedback loops between organic and paid creative, and use performance analytics to guide iteration. The position reports directly to the VP of Media and the Chief of Staff to the CEO. It partners closely with Growth Marketing Managers and the Design team and manages relationships with contractors, agencies, and other external creative partners.

Requirements

At least 5 years of experience in creative direction for performance marketing.
A demonstrated portfolio of performance creative across multiple channels, such as Meta, YouTube, CTV, and lifecycle.
Data fluency, including the ability to build infrastructure for ingesting campaign performance data and translate insights into creative direction.
Experience building creative testing frameworks and production pipelines at scale.
Comfort working on full-funnel creative, including ads, landing pages, email, and CRO.
A bias for clear systems and documentation.
Active use of AI-enabled tools, automation, and workflows.

Responsibilities

Produce and direct creative across paid marketing surfaces, including Meta, YouTube, CTV, lifecycle, and CRO.
Own and understand the P&L impact of ad campaigns across channels, partnering across teams to ensure coherence from ad impression through conversion and activation.
Shape Owner’s brand expression across channels and ensure assets meet the company’s brand and quality standards.
Build and own the creative testing framework, including writing hooks, scripts, concepts, and briefs for each testing sprint.
Oversee quality control for in-house and contractor creative, creating scalable review processes and quality standards.
Establish an organic-to-paid creative pipeline with feedback loops to identify strong organic performers and adapt them for paid channels, and vice versa.
Work with the growth team on performance analytics to track results and iterate on successful creative.
Partner with Growth Marketing Managers on media buying, channel strategy, and execution.
Work with the Design team to maintain brand identity and consistency across surfaces.
Manage relationships with contractors, agencies, and external creative partners.